Director, Catering Sales

GoTo Foods; Atlanta (GA); On-site; USD 160,000 - 240,000; Full time

Job summary

GoTo Foods is seeking a Director, Catering Sales to scale enterprise catering across its multi-brand portfolio. You will own enterprise sales, partnerships, go-to-market development, and franchisee enablement to build a durable national growth engine.

You will develop systems and playbooks, set KPIs, and collaborate with Marketing, Operations, Technology, Finance, and Revenue to drive sustained growth across national accounts.

Qualifications

• Bachelor's degree in Business, Marketing, Hospitality, Sales, or related field required.
• MBA or advanced degree preferred.
• 10+ years in business development, enterprise sales, or related leadership roles.
• Experience in catering/foodservice or multi-brand environments preferred.

Responsibilities

• Build and run a national enterprise catering business development strategy.
• Identify and grow enterprise customers across sectors including corporate, healthcare, education, government, hospitality, and retail.
• Develop strategic partnerships to accelerate customer acquisition and revenue.
• Create repeatable sales motions, account plans, and prospecting frameworks.
• Analyze market data to identify growth opportunities and improve performance.
• Collaborate with franchisees to drive catering adoption, training, and execution.
• Partner across Marketing, Operations, Technology, Finance, Loyalty, Product, and Revenue.
• Set KPIs and deliver executive-level reporting and recommendations.

Skills

Enterprise BD

Strategic accounts

P&L

Franchisee engagement

Executive communication

Data-informed decisions

Sales playbooks

Education

Bachelor's degree

MBA or advanced degree

Job description

GoTo Foods is looking for a Director, Catering Sales to build and scale enterprise catering across our multi-brand portfolio. You'll own enterprise sales, strategic partnerships, go-to-market development, and franchisee enablement. You'll also build the systems and playbooks that turn catering into a durable national growth engine

Job Summary

GoTo Foods is looking for a Director, Catering Sales to build and scale enterprise catering across our multi-brand portfolio. You'll own enterprise sales, strategic partnerships, go-to-market development, and franchisee enablement. You'll also build the systems and playbooks that turn catering into a durable national growth engine

Essential Functions

• Build and run a national enterprise catering business development strategy
• Identify, pursue, and grow enterprise customers across corporate, healthcare, education, government, hospitality, and retail
• Develop strategic partnerships that accelerate customer acquisition and revenue
• Create repeatable sales motions, account plans, prospecting frameworks, and commercial playbooks
• Analyze customer, competitor, and market data to find growth opportunities and improve performance
• Work with franchisees to drive catering adoption, training, and execution
• Partner across Marketing, Operations, Technology, Finance, Loyalty, Product, and Revenue
• Set KPIs, track performance, and deliver executive-level reporting and recommendations

Education

• Bachelor's degree in Business, Marketing, Hospitality, Sales, or related field required.
• MBA or advanced degree preferred.

Work Experience

• 10+ years in business development, enterprise sales, strategic partnerships, or commercial leadership.
• Demonstrated success building new businesses, channels, categories, programs, or go-to-market motions.
• Track record of securing, managing, and expanding enterprise customer relationships.
• Preferred experience in catering, foodservice, hospitality, restaurant, franchise, delivery, or multi-unit retail environments.

Skills

• Enterprise business development and Strategic account ownership.
• P&L and commercial acumen.
• Partnership management and Franchisee engagement.
• Executive communication and Cross-functional influence.
• Customer discovery and consultative selling.
• Data-informed decision-making and Iterative problem-solving and innovation.
• Sales playbook development.

Travel Requirement

• May be required to travel up to 50% of the time