Director, Campaign Development - Chapter Leader (Hybrid)

MSD; Pennsylvania, United States, Northern America, Americas; Hybrid; USD 173,000 - 273,000; Full time

Benefits offered by this job

Annual bonus

Long-term incentive

Comprehensive benefits package

Job summary

MSD is seeking a Director Campaign Development Chapter Lead in hybrid North Wales, PA. You will lead a CDL chapter, standardize ways of working, coach talent, and manage resource deployment across therapeutic areas.

The role emphasizes building CDL capability through training and disciplined resource planning, with strong focus on channel strategy, messaging, and modular content. Collaboration with marketing leadership and brands is essential.

Qualifications

• Bachelor’s degree required in marketing, business, or related field.
• Advanced degree in marketing, business, or related field preferred.
• At least 8 years of experience in campaign development, brand marketing, marketing operations, or related discipline, ideally in pharmaceutical or healthcare.

Responsibilities

• Provide dedicated chapter leadership for CDL resources through coaching, development, performance management, and day-to-day people leadership.
• Drive standardization of campaign development ways of working and maintain consistency in scope, quality, and brand or therapeutic area focus.
• Ensure CDLs deliver campaign scenarios, channel and campaign strategy, content strategy and messaging, tagging and taxonomy, agency briefing, and dynamic content.
• Own the CDL resource allocation model and forecast for the chapter, balancing capacity with demand.
• Lead annual CDL training and development plan and maintain CDL standards documentation.
• Coach and develop CDL through regular one-on-one engagements with Marketing Excellence Lead.
• Coordinate with BU Engagement Director and brand teams to align campaigns with go-to-market plans.
• Monitor chapter performance and drive improvements in standards, training, and deployment.
• Develop optimal customer experience plans across digital and non-digital channels.
• Sponsor new capabilities and pilots in partnership with stakeholders.

Skills

Campaign development

Brand marketing

Marketing operations

Direct Marketing

Engagement Strategies

Healthcare Marketing

Marketing

Marketing Management

Market Research

Product Management

Results-Oriented

Strategic Leadership

Strategic Resource Planning

Team Leadership

Vendor Management

Education

Bachelor’s degree

Advanced degree

Job description

MSD is seeking a Director Campaign Development Chapter Lead in hybrid North Wales, PA. You will lead a CDL chapter, standardize ways of working, coach talent, and manage resource deployment across therapeutic areas.

The role emphasizes building CDL capability through training and disciplined resource planning, with strong focus on channel strategy, messaging, and modular content. Collaboration with marketing leadership and brands is essential.