Director Campaign Development Chapter Lead

Merck; North Wales (Montgomery County); On-site; USD 150,000 - 210,000; Full time

Job summary

Merck is seeking a Director CDL Chapter Lead to guide a Campaign Development Lead chapter, standardize operating models, and drive capability across the portfolio. You will coach CDL talent, manage resource deployment, and ensure high-quality campaign development across channels and content strategies.

The role requires 8+ years in campaign development or marketing leadership within healthcare, strong people leadership, and the ability to balance capacity with demand while aligning with brand

Qualifications

• Bachelor's degree in a related field is required.
• Advanced degree preferred to support strategic leadership across franchises.
• Proven track record leading campaigns and cross-functional teams.

Responsibilities

• Provide dedicated chapter leadership for CDL resources through coaching, development, performance management, and day-to-day people leadership.
• Drive standardization of campaign development ways of working and maintain consistency in scope, quality, and brand or therapeutic area focus across the chapter.
• Ensure CDLs deliver against core campaign development responsibilities, including campaign scenarios, channel and campaign strategy, content strategy and messaging, tagging and taxonomy, agency briefing, and dynamic content aligned to marketing and business needs.
• Own the CDL resource allocation model and forecast for the chapter, balancing capacity with brand demand and business priorities.
• Own the annual CDL training and development plan in alignment with marketing evolution and maintain CDL standards documentation.
• Lead CDL coaching and development through regular one-on-one engagement and partnership with the Marketing Excellence Lead at key training and development touchpoints.
• Manage campaign escalation reviews with the Marketing Lead and relevant review or compliance partners for the business unit.
• Coordinate with the BU Engagement Director and brand teams to align campaign execution with go-to-market plans and capability deployment.
• Monitor chapter performance, identify recurring capability or execution gaps, and drive improvements in standards, training, and deployment.
• Ensuring optimal customer experience plans are developed, with campaign planning and execution across digital and non-digital channels.
• Sponsoring and pull through, in partnership with key stakeholders, of new capabilities and pilots/experiments.
• Partner with BILs to understand upcoming transformation initiatives and implications for CDL capabilities, capacity, processes, and ways of working.
• Partnering with key stakeholders on change management and pull through of new ways of working across all functions that impact a Customer Agile Team(s).

Skills

Campaign development

Leadership

Marketing operations

Brand marketing

Channel strategy

Forecasting

Stakeholder management

Change management

Digital marketing

Team leadership

Vendor management

Communication

Strategic leadership

Market research

Education

Bachelor's degree

Advanced degree in marketing, business, communications, or related field

Job description

The Director CDL Chapter Lead leads a Campaign Development Lead (CDL) chapter and serves as the dedicated people leader for the CDL team. The Director is accountable for standardizing campaign development ways of working, coaching and developing CDL talent, and managing the deployment of campaign development resources across the therapeutic area.

The role ensures CDLs deliver high-quality campaign development, including campaign scenarios, channel and campaign strategy, messaging, tagging and taxonomy, agency briefing, and dynamic content aligned to marketing and business needs. The Director builds CDL capability through training, development, consistent standards, and disciplined resource planning.

Primary Responsibilities

• Provide dedicated chapter leadership for CDL resources through coaching, development, performance management, and day-to-day people leadership.
• Drive standardization of campaign development ways of working and maintain consistency in scope, quality, and brand or therapeutic area focus across the chapter.
• Ensure CDLs deliver against core campaign development responsibilities, including campaign scenarios, individual channel and campaign strategy, content strategy and messaging, tagging and taxonomy, agency briefing, and dynamic content aligned to marketing and business needs.
• Own the CDL resource allocation model and forecast for the chapter, balancing available capacity with brand demand and business priorities.
• Own the annual CDL training and development plan in alignment with marketing evolution and maintain ongoing CDL standards documentation.
• Lead CDL coaching and development through regular one-on-one engagement and partnership with the Marketing Excellence Lead at key training and development touchpoints.
• Manage campaign escalation reviews with the Marketing Lead and relevant review or compliance partners for the business unit.
• Coordinate with the BU Engagement Director and brand teams to align campaign execution with go-to-market plans and capability deployment.
• Monitor chapter performance, identify recurring capability or execution gaps, and drive practical improvements in standards, training, and deployment.
• Ensuring optimal customer experience plans are developed, with campaign planning and execution across digital and non-digital channels.
• Sponsoring and pull through, in partnership with key stakeholders, of new capabilities and pilots/experiments.
• Partner with BILs to understand upcoming transformation initiatives and implications for CDL capabilities, capacity, processes, and ways of working.
• Partnering with key stakeholders on change management and pull through of new ways of working across all functions that impact a Customer Agile Team(s).

Education

• Bachelor's degree required.
• Advanced degree in marketing, business, communications, or a related field preferred.

Required Experience and Skills

• At least 8 years of experience in campaign development, brand marketing, marketing operations, or a related discipline, ideally within the pharmaceutical or healthcare industry.
• Proven people leadership experience coaching, developing, and managing campaign development or marketing professionals.
• Deep campaign development expertise across campaign scenarios, channel and campaign strategy, messaging, tagging and taxonomy, agency briefing, and modular content.
• Demonstrated ability to standardize ways of working and maintain consistent standards across brands or teams.
• Strong resource planning and forecasting capability, including allocation models and capacity-versus-demand management.
• Effective stakeholder leadership across business unit engagement, strategy and planning, brand teams, agencies, and review or compliance partners.
• Ability to manage campaign escalations, make sound tradeoffs, and maintain quality and consistency in a matrixed environment.
• Strong communication, problem-solving, and organizational skills, with the ability to translate evolving marketing needs into clear standards and team priorities.
• Comfort operating in a transforming model, with CDLs newly unified under Marketing Operations.

Preferred Experience

• Experience leading a chapter, center of excellence, or capability-based team.
• Experience supporting multiple brands within a therapeutic area or business unit.
• Experience designing or implementing training, development, and capability-building programs for marketing teams.

Required Skills:

• Building Capability
• Change Management
• Digital Marketing
• Direct Marketing
• Engagement Strategies
• Healthcare Marketing
• Marketing
• Marketing Management
• Market Research
• Product Management
• Results-Oriented
• Strategic Leadership
• Strategic Resource Planning
• Team Leadership
• Vendor Management

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