Director Campaign Development Chapter Lead

Merck & Co.; North Wales (Montgomery County); Hybrid; USD 173,000 - 273,000; Full time

Job summary

Merck & Co. is seeking a Director CDL Chapter Lead in the United States. This role leads a Campaign Development Lead chapter, coaches CDL talent, standardizes ways of working, and oversees resource deployment across therapeutic areas.

You will ensure high-quality campaign development including strategy, messaging, and dynamic content aligned to marketing needs. The position requires at least 8 years in campaign development or related fields, strong leadership skills, and experience guiding

Qualifications

• At least 8 years in campaign development or marketing operations in healthcare/pharma.
• Proven people leadership, coaching, and performance management experience.
• Deep expertise in campaign scenarios, channel strategy, messaging, tagging, and content.

Responsibilities

• Provide dedicated chapter leadership through coaching, development, and day-to-day people leadership.
• Standardize campaign development practices across the chapter for consistency.
• Ensure CDL deliverables align with marketing needs, including content, taxonomy, and agency briefings.
• Own resource allocation, forecasting, and cadence planning for the chapter.
• Lead CDL training and maintain standards documentation; drive continuous improvements.
• Manage escalations and partner with Marketing Leadership on reviews and compliance.
• Collaborate with BU Engagement Directors to align with go-to-market plans.
• Monitor performance, identify gaps, and drive capability improvements.
• Support hybrid work model and transformation initiatives across functions.

Skills

Leadership

Change Management

Digital Marketing

Direct Marketing

Engagement Strategies

Healthcare Marketing

Marketing Management

Market Research

Product Management

Strategic Leadership

Strategic Resource Planning

Team Leadership

Vendor Management

Education

Bachelor's degree

Advanced degree preferred

Job description

Director CDL Chapter Lead

leads a Campaign Development Lead (CDL) chapter and serves as the dedicated people leader for the CDL team. The Director is accountable for standardizing campaign development ways of working, coaching and developing CDL talent, and managing the deployment of campaign development resources across the therapeutic area. The role ensures CDLs deliver high-quality campaign development, including campaign scenarios, channel and campaign strategy, messaging, tagging and taxonomy, agency briefing, and dynamic content aligned to marketing and business needs. The Director builds CDL capability through training, development, consistent standards, and disciplined resource planning.

Primary Responsibilities

• Provide dedicated chapter leadership for CDL resources through coaching, development, performance management, and day-to-day people leadership.
• Drive standardization of campaign development ways of working and maintain consistency in scope, quality, and brand or therapeutic area focus across the chapter.
• Ensure CDLs deliver against core campaign development responsibilities, including campaign scenarios, individual channel and campaign strategy, content strategy and messaging, tagging and taxonomy, agency briefing, and dynamic content aligned to marketing and business needs.
• Own the CDL resource allocation model and forecast for the chapter, balancing available capacity with brand demand and business priorities.
• Own the annual CDL training and development plan in alignment with marketing evolution and maintain ongoing CDL standards documentation.
• Lead CDL coaching and development through regular one-on-one engagement and partnership with the Marketing Excellence Lead at key training and development touchpoints.
• Manage campaign escalation reviews with the Marketing Lead and relevant review or compliance partners for the business unit.
• Coordinate with the BU Engagement Director and brand teams to align campaign execution with go-to-market plans and capability deployment.
• Monitor chapter performance, identify recurring capability or execution gaps, and drive practical improvements in standards, training, and deployment.
• Ensuring optimal customer experience plans are developed, with campaign planning and execution across digital and non-digital channels
• Sponsoring and pull through, in partnership with key stakeholders, of new capabilities and pilots/experiments
• Partner with BILs to understand upcoming transformation initiatives and implications for CDL capabilities, capacity, processes, and ways of working.
• Partnering with key stakeholders on change management and pull through of new ways of working across all functions that impact a Customer Agile Team(s).

Education

• Bachelor's degree required.
• Advanced degree in marketing, business, communications, or a related field preferred.

Required Experience and Skills

• At least 8 years of experience in campaign development, brand marketing, marketing operations, or a related discipline, ideally within the pharmaceutical or healthcare industry.
• Proven people leadership experience coaching, developing, and managing campaign development or marketing professionals.
• Deep campaign development expertise across campaign scenarios, channel and campaign strategy, messaging, tagging and taxonomy, agency briefing, and modular content.
• Demonstrated ability to standardize ways of working and maintain consistent standards across brands or teams.
• Strong resource planning and forecasting capability, including allocation models and capacity-versus-demand management.
• Effective stakeholder leadership across business unit engagement, strategy and planning, brand teams, agencies, and review or compliance partners.
• Ability to manage campaign escalations, make sound tradeoffs, and maintain quality and consistency in a matrixed environment.
• Strong communication, problem-solving, and organizational skills, with the ability to translate evolving marketing needs into clear standards and team priorities.
• Comfort operating in a transforming model, with CDLs newly unified under Marketing Operations.

Preferred Experience

• Experience leading a chapter, center of excellence, or capability-based team.
• Experience supporting multiple brands within a therapeutic area or business unit.
• Experience designing or implementing training, development, and capability-building programs for marketing teams.

Required Skills

Building Capability, Change Management, Digital Marketing, Direct Marketing, Engagement Strategies, Healthcare Marketing, Marketing, Marketing Management, Market Research, Product Management, Results‑Oriented, Strategic Leadership, Strategic Resource Planning, Team Leadership, Vendor Management

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics.--As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.- For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, background, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively.

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Primary location for this posting is:

USA - Pennsylvania - North Wales (Upper Gwynedd)

Salary Range

$173,200.00 - $272,600.00

Additional location(s)

Please note the salary range above applies to the Primary Location of the position. Where a role has other listed locations, different compensation guidelines may apply. You may find the salary ranges for additional locations below. If the salary range is not listed for the location you are applying to, our Talent Acquisition team will provide further information to you relevant to your location.

San Francisco Residents Only

We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance

Employee Status

Regular

Relocation

No relocation

VISA Sponsorship

No

Travel Requirements

10%

Flexible Work Arrangements

Hybrid

Shift

1st - Day

Valid Driving License

No

Hazardous Material(s)

NA

Job Posting End Date

10/20/2026

Requisition ID

R422271