Director of Campaign Development & Capability

Merck; North Wales (Montgomery County); Presencial; USD 150.000 - 210.000; Jornada completa

Descripción de la vacante

Merck is seeking a Director CDL Chapter Lead to guide a Campaign Development Lead chapter, standardize operating models, and drive capability across the portfolio. You will coach CDL talent, manage resource deployment, and ensure high-quality campaign development across channels and content strategies.

The role requires 8+ years in campaign development or marketing leadership within healthcare, strong people leadership, and the ability to balance capacity with demand while aligning with brand

Formación

• Bachelor's degree in a related field is required.
• Advanced degree preferred to support strategic leadership across franchises.
• Proven track record leading campaigns and cross-functional teams.

Responsabilidades

• Provide dedicated chapter leadership for CDL resources through coaching, development, performance management, and day-to-day people leadership.
• Drive standardization of campaign development ways of working and maintain consistency in scope, quality, and brand or therapeutic area focus across the chapter.
• Ensure CDLs deliver against core campaign development responsibilities, including campaign scenarios, channel and campaign strategy, content strategy and messaging, tagging and taxonomy, agency briefing, and dynamic content aligned to marketing and business needs.
• Own the CDL resource allocation model and forecast for the chapter, balancing capacity with brand demand and business priorities.
• Own the annual CDL training and development plan in alignment with marketing evolution and maintain CDL standards documentation.
• Lead CDL coaching and development through regular one-on-one engagement and partnership with the Marketing Excellence Lead at key training and development touchpoints.
• Manage campaign escalation reviews with the Marketing Lead and relevant review or compliance partners for the business unit.
• Coordinate with the BU Engagement Director and brand teams to align campaign execution with go-to-market plans and capability deployment.
• Monitor chapter performance, identify recurring capability or execution gaps, and drive improvements in standards, training, and deployment.
• Ensuring optimal customer experience plans are developed, with campaign planning and execution across digital and non-digital channels.
• Sponsoring and pull through, in partnership with key stakeholders, of new capabilities and pilots/experiments.
• Partner with BILs to understand upcoming transformation initiatives and implications for CDL capabilities, capacity, processes, and ways of working.
• Partnering with key stakeholders on change management and pull through of new ways of working across all functions that impact a Customer Agile Team(s).

Conocimientos

Campaign development

Leadership

Marketing operations

Brand marketing

Channel strategy

Forecasting

Stakeholder management

Change management

Digital marketing

Team leadership

Vendor management

Communication

Strategic leadership

Market research

Educación

Bachelor's degree

Advanced degree in marketing, business, communications, or related field

Descripción del empleo

Merck is seeking a Director CDL Chapter Lead to guide a Campaign Development Lead chapter, standardize operating models, and drive capability across the portfolio. You will coach CDL talent, manage resource deployment, and ensure high-quality campaign development across channels and content strategies.

The role requires 8+ years in campaign development or marketing leadership within healthcare, strong people leadership, and the ability to balance capacity with demand while aligning with brand