Director, Brand Marketing: Shape Masterbrand & CX Strategy

Samsung Electronics America; Plano (TX); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Health benefits

401(k)

Tuition assistance

Paid time off

Job summary

Samsung Electronics America is seeking a Director of Brand Marketing in the US to guide strategy and execution for the Samsung Masterbrand. You will lead a cross-functional team across paid, owned, and earned channels to drive brand growth and customer experience.

The role requires a proven track record in consumer brand marketing, storytelling, and delivering integrated campaigns. You will collaborate with global teams, localize assets for the US market, and manage multiple initiatives in a

Qualifications

• Bachelor's degree or higher in marketing, business, or related field.
• 10+ years in brand marketing with 3+ years leading teams.
• Strong strategic and storytelling capabilities.

Responsibilities

• Lead strategy and execution for Samsung Masterbrand in the US.
• Inspire and manage a cross-functional team across paid, owned, and earned channels.
• Develop integrated campaigns aligning with business priorities and CX goals.
• Collaborate with Global Brand and CX teams to localize campaigns for the US.
• Drive performance analysis and optimize campaigns based on data.

Skills

Brand marketing

Strategy development

Cross-functional leadership

Campaign management

Customer experience

Data analytics

Leadership

Education

Bachelor's degree in Marketing or related field

MBA (preferred)

Job description

Samsung Electronics America is seeking a Director of Brand Marketing in the US to guide strategy and execution for the Samsung Masterbrand. You will lead a cross-functional team across paid, owned, and earned channels to drive brand growth and customer experience.

The role requires a proven track record in consumer brand marketing, storytelling, and delivering integrated campaigns. You will collaborate with global teams, localize assets for the US market, and manage multiple initiatives in a