Brand Marketing Director: Masterbrand & CX

Samsung Electronics Perú; Plano (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k)

Tuition Assistance

Paid Time Off

Wellness Incentives

Job summary

Samsung Electronics America is seeking a Director, Brand Marketing in Plano, TX to lead strategy and execution for Samsung Masterbrand in the US. You will inspire a team to develop and execute brand and CX strategy across paid, owned, and earned channels.

The role demands deep consumer marketing expertise and ability to drive short- and long-term growth. Responsibilities include managing cross-functional teams, partnering with Global Brand and CX, localizing campaigns for the US market, and

Qualifications

• Bachelor's Degree with 12+ years of brand marketing, or Master’s with 10+ years and 3+ years of team management.
• Expert in brand marketing fundamentals and end-to-end customer experience.
• Proven ability to lead major campaigns from concept to launch and optimization.

Responsibilities

• Lead strategy and execution for Samsung Masterbrand in the US.
• Direct a team across paid, owned and earned channels.
• Localize global campaigns for the US market and manage cross-functional plans.

Skills

Brand marketing

Team leadership

Campaign analytics

Go-to-market strategy

Cross-functional collaboration

Consumer marketing

Communication skills

Strategic thinking

Education

Bachelor's degree

12+ years brand marketing

Master’s degree (optional)

Tools

CRM systems

S.com / digital platforms

Job description

Samsung Electronics America is seeking a Director, Brand Marketing in Plano, TX to lead strategy and execution for Samsung Masterbrand in the US. You will inspire a team to develop and execute brand and CX strategy across paid, owned, and earned channels.

The role demands deep consumer marketing expertise and ability to drive short- and long-term growth. Responsibilities include managing cross-functional teams, partnering with Global Brand and CX, localizing campaigns for the US market, and