Senior Brand Manager: AI-Driven CX & Connected Experiences

Samsung Electronics America; Plano (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k)

Employee Purchase Program

Tuition Assistance

Paid Time Off

Student Loan Program

Wellness Incentives

Job summary

Samsung Electronics America is seeking a senior UX/Marketing Lead to shape cross‑product experiences and scalable lifestyle scenarios across Campaigns, App, S.com, Retail, and CRM. You will ideate, test, and implement new connected experiences with a user‑first approach, collaborating with Global CX, SmartThings, and product teams to deliver impactful campaigns and notable brand associations.

You will develop ideas that engage consumers, leverage data analytics, and drive innovation in IoT and

Qualifications

• Bachelor’s or Master’s degree in a related field with several years of UX/marketing experience.
• Proven ability to create wireframes and UI concepts.
• Strong brand marketing fundamentals across consumer and shopper contexts.

Responsibilities

• Lead ideation, development, and launch of connected experiences across multiple touchpoints.
• Collaborate with cross-functional teams to align product, marketing, and retail strategies.
• Leverage consumer research and data analytics to guide decisions and optimize campaigns.

Skills

UX/UI/Interaction Design

Brand marketing fundamentals

Creative mindset

IoT / connectivity

Design tools (Sketch, Figma, Adobe XD)

Adobe Creative Suite

Communication & collaboration

Project management

Consumer insights & data analytics

Education

Bachelor's Degree with 8+ years total experience or Master's Degree with 6+ years

Tools

Sketch

Figma

Adobe XD

Illustrator

Photoshop

Job description

Samsung Electronics America is seeking a senior UX/Marketing Lead to shape cross‑product experiences and scalable lifestyle scenarios across Campaigns, App, S.com, Retail, and CRM. You will ideate, test, and implement new connected experiences with a user‑first approach, collaborating with Global CX, SmartThings, and product teams to deliver impactful campaigns and notable brand associations.

You will develop ideas that engage consumers, leverage data analytics, and drive innovation in IoT and