Consumer Insights Director: Shape Brand Strategy

Samsung Electronics; Plano (TX); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k)

Employee Purchase Program

Tuition Assistance

Paid Time Off

MBO bonus compensation

Job summary

Samsung Electronics America seeks a seasoned Consumer & Market Insights Director to lead the end-to-end insights agenda, translating findings into actionable recommendations and partnering with brand, media, and creative teams to inform major marketing decisions.

This role sits at the intersection of research rigor and business impact, requiring 12+ years of experience and a Bachelor’s degree, with opportunities to shape strategy across consumer electronics segments.

Qualifications

• Bachelor’s degree plus extensive experience in consumer data analysis and insights.
• Experience designing and executing both qualitative and quantitative studies.
• Ability to translate data into clear narratives for senior audiences.
• Knowledge of research methodologies, sampling, and statistics.
• Experience with external vendors and agencies.

Responsibilities

• Design, scope, and manage primary research studies to answer business questions.
• Synthesize secondary and syndicated research for actionable insights.
• Develop consumer segmentation and personas to inform strategy.
• Present findings to senior stakeholders and guide decision-making.
• Partner with brand, media, and creative teams on marketing decisions.

Skills

12+ years experience

Consumer data analysis

Research design

Synthesis of secondary research

Narrative storytelling

Cross-functional collaboration

Presentation to executives

Education

Bachelor’s degree

Tools

Zappi

Sprinklr

Infotools

Kantar MONITOR

eMarketer

Statista

Job description

Samsung Electronics America seeks a seasoned Consumer & Market Insights Director to lead the end-to-end insights agenda, translating findings into actionable recommendations and partnering with brand, media, and creative teams to inform major marketing decisions.

This role sits at the intersection of research rigor and business impact, requiring 12+ years of experience and a Bachelor’s degree, with opportunities to shape strategy across consumer electronics segments.