Senior Director, Integrated Marketing & Campaigns

Samsung Electronics America; Plano (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) plan

Tuition Assistance

Paid Time Off

Job summary

Samsung Electronics America is seeking a Senior Manager for Integrated Marketing to develop and lead strategies that translate business objectives and consumer insights into cohesive, cross-channel experiences. You will guide campaigns from strategic briefs through execution, ensuring brand storytelling aligns across product, brand, and digital touchpoints.

You will serve as a strategic connector across Product Management, Creative, Media, Social/Influencer, Digital, CRM and PR, driving

Qualifications

• 8+ years of experience in integrated marketing, consumer marketing or related discipline.
• Experience leading multi-channel marketing campaigns from strategy to measurement.
• Ability to translate objectives and insights into actionable marketing plans.

Responsibilities

• Lead development of integrated marketing strategies connecting objectives, insights, product priorities and opportunities.
• Translate launches and priorities into cohesive, full-funnel plans with clear objectives.
• Own high-priority campaigns from brief through launch, optimization and evaluation.
• Lead cross-functional teams and influence senior stakeholders without direct authority.
• Develop comprehensive briefs detailing business challenges, audiences and messaging.

Skills

Integrated marketing

Campaign strategy

Cross-functional leadership

Stakeholder management

Data-driven decision making

Education

Bachelor's degree

MBA or advanced degree preferred

Tools

PowerPoint

Excel

Microsoft Office

Job description

Samsung Electronics America is seeking a Senior Manager for Integrated Marketing to develop and lead strategies that translate business objectives and consumer insights into cohesive, cross-channel experiences. You will guide campaigns from strategic briefs through execution, ensuring brand storytelling aligns across product, brand, and digital touchpoints.

You will serve as a strategic connector across Product Management, Creative, Media, Social/Influencer, Digital, CRM and PR, driving