Executive Director, Integrated Marketing Strategy

Samsung Electronics America; Plano (TX); On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Tuition assistance

Job summary

Samsung Electronics America is seeking a senior, strategic marketing leader to serve as Executive Director, Integrated Marketing across its Home Entertainment portfolio. You will own end-to-end marketing strategy, directing category marketing, campaigns, paid media, and partnerships with internal teams and agencies.

The role requires extensive experience in consumer marketing, leadership of marketing teams, and a strong track record in cross-channel campaigns.

Qualifications

• 16+ years in consumer marketing, integrated marketing, brand strategy, or GTM planning.
• 4+ years leading senior marketing teams and agency organizations.
• Proven track record building and executing integrated marketing campaigns across channels.
• Experience leveraging AI tools across creative, campaigns, reporting and media execution.
• Experience managing annual marketing budgets of $10M+.

Responsibilities

• Own end-to-end integrated marketing strategy for Home Entertainment portfolio.
• Oversee category marketing, campaign development, paid media, and partnerships.
• Collaborate with Product Marketing, Marketing Operations, Digital and Retailer Marketing.
• Lead cross-functional teams and external agencies to drive business impact.

Skills

Integrated marketing

Brand strategy

GTM planning

Agency management

AI in marketing

Paid media management

Executive communication

Education

Bachelor's degree

MBA preferred

Tools

Tableau

Looker

Google Analytics

DV360

Amazon DSP

Job description

Samsung Electronics America is seeking a senior, strategic marketing leader to serve as Executive Director, Integrated Marketing across its Home Entertainment portfolio. You will own end-to-end marketing strategy, directing category marketing, campaigns, paid media, and partnerships with internal teams and agencies.

The role requires extensive experience in consumer marketing, leadership of marketing teams, and a strong track record in cross-channel campaigns.