Director, Brand Insights & Launch Strategy

Otsuka America Pharmaceutical Inc.; Raleigh (NC); Remote; USD 186,000 - 279,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401(k) match

Tuition reimbursement

Disability insurance

Job summary

Otsuka America Pharmaceutical Inc. is seeking a Director, Brand Insights to lead market research, competitive intelligence, and analytics for a rare disease asset in the US. The role focuses on launch preparation and actionable insights generation to influence brand performance.

The position requires strong leadership, budget ownership, and cross-functional collaboration with Marketing, Sales, Medical Affairs, and Global teams across the US market.

Qualifications

• Strong analytical skills and insights generation expertise.
• Experience integrating primary and secondary data into synthesized information.
• Leadership with budget ownership and coaching for insight plans.

Responsibilities

• Lead primary market research and competitive intelligence for the asset.
• Develop and own the insight plan and budget; drive execution.
• Collaborate with marketing, field teams, and Global partners to influence decisions.

Skills

Analytical skills

Data integration

People management

Launch experience

Cross-functional collaboration

Education

Bachelor's degree

Job description

Otsuka America Pharmaceutical Inc. is seeking a Director, Brand Insights to lead market research, competitive intelligence, and analytics for a rare disease asset in the US. The role focuses on launch preparation and actionable insights generation to influence brand performance.

The position requires strong leadership, budget ownership, and cross-functional collaboration with Marketing, Sales, Medical Affairs, and Global teams across the US market.