Director, Brand Insights & Launch Strategy

Otsuka America Pharmaceutical Inc.; Lincoln (NE); Remote; USD 186,000 - 279,000; Full time

Benefits offered by this job

Comprehensive benefits package

Job summary

Otsuka America Pharmaceutical Inc. is seeking a Director of Brand Insights to lead primary market research, competitive intelligence, and analytics for a US Rare Disease asset, with a focus on launch readiness.

The role blends leadership with hands-on insights generation to drive brand performance. You will manage the insight plan, coordinate with cross-functional partners, and guide decision-making with data-driven recommendations.

Qualifications

• Minimum of 10 years’ progressive experience in customer insights and analytics in the pharmaceutical industry or related consulting experience.
• Rare disease experience is critical. Experience in immunology, neurology, nephrology, oncology a plus.
• Experience driving insights in both the launch and inline phase in the United States.
• Minimum of 3 years leading a team.
• Bachelor’s degree in business, Statistics, Economics, Life Sciences, Computer Science, or a related field.

Responsibilities

• Lead primary market research, competitive intelligence, and business analytics for the relevant rare asset, with a focus on launch preparation.
• Develop and own the insight plan for the asset while managing budget and resources.
• Collaborate with brand teams, Market Access Marketing, Field Enablement, Sales, Medical Affairs, and Global to influence decisions.

Skills

Analytical skills

Insights generation

Data integration

People management

Rare disease launches

Secondary data knowledge

Creative problem solving

Interpersonal communication

cross-functional collaboration

Stakeholder relationships

Education

Bachelor’s degree in business, Statistics, Economics, Life Sciences, Computer Science

Job description

Otsuka America Pharmaceutical Inc. is seeking a Director of Brand Insights to lead primary market research, competitive intelligence, and analytics for a US Rare Disease asset, with a focus on launch readiness.

The role blends leadership with hands-on insights generation to drive brand performance. You will manage the insight plan, coordinate with cross-functional partners, and guide decision-making with data-driven recommendations.