Director, Brand Insights & Launch Strategy

Otsuka America Pharmaceutical Inc.; Lansing (MI); Remote; USD 186,000 - 279,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) match

Paid time off

Tuition reimbursement

Job summary

Otsuka America Pharmaceutical Inc. is seeking a Director, Brand Insights remote role in the United States to lead primary market research, competitive intelligence, and analytics for the Rare Disease asset.

You will own the insight plan, manage the budget, and guide cross-functional teams to influence brand performance from launch through inline phases. The role requires 10+ years in customer insights, rare disease experience, and a proven track record leading teams and delivering actionable,

Qualifications

• Minimum of 10 years’ progressive experience in customer insights and analytics in pharma or related consulting.
• Rare disease experience is critical; immunology, neurology, nephrology, oncology a plus.
• Experience leading insights for launch and inline US markets.
• Minimum of 3 years leading a team and managing budgets.
• Bachelor’s degree in business, statistics, economics, life sciences or related field.

Responsibilities

• Lead primary market research, competitive intelligence, and analytics for the asset.
• Develop and own the insight plan and manage related budget and resources.
• Collaborate with marketing, sales, medical affairs, and global teams to influence decisions.
• Drive actionable insights generation that address patient and customer needs and brand performance.
• Mentor and coach team members to build capability and performance.

Skills

Analytical skills

Insights generation

People management

Rare disease experience

Data integration

Cross-functional collaboration

Communication skills

Relationship building

Influence decision making

Education

Bachelor's degree (related field)

Job description

Otsuka America Pharmaceutical Inc. is seeking a Director, Brand Insights remote role in the United States to lead primary market research, competitive intelligence, and analytics for the Rare Disease asset.

You will own the insight plan, manage the budget, and guide cross-functional teams to influence brand performance from launch through inline phases. The role requires 10+ years in customer insights, rare disease experience, and a proven track record leading teams and delivering actionable,