Brand Insights Director: Launch & Market Strategy

Otsuka America Pharmaceutical Inc.; Cheyenne (WY); Remote; USD 186,000 - 279,000; Full time

Benefits offered by this job

Comprehensive medical, dental, vision

Prescription drug coverage

Life insurance

Disability insurance (short/long term)

Tuition reimbursement

Student loan assistance

401(k) match

Flexible time off

Paid holidays

Job summary

Otsuka America Pharmaceutical Inc. is seeking a Director of Brand Insights to lead primary market research, competitive intelligence, and analytics for a US Rare Disease asset.

This remote, full-time role is part of the Business Analysis team and supports launch preparation for the asset. The Director will function as player/coach, shaping the insight plan, managing budget and resources, and partnering with cross-functional teams to influence business decisions that improve patient outcomes and

Qualifications

• Minimum of 10 years progressive experience in customer insights and analytics in the pharmaceutical industry or related consulting experience.
• Rare disease experience is critical; immunology, neurology, nephrology, oncology a plus.
• Experience driving insights in both the launch and inline phases in the United States.
• Minimum of 3 years leading a team.

Responsibilities

• Lead primary market research, competitive intelligence, and business analytics for the relevant asset, with a focus on launch preparation.
• Develop and own the insight plan for the asset while managing budget and resources.
• Collaborate with brand teams, Market Access Marketing, Field Enablement, Sales, Medical Affairs, and Global to influence decisions.
• Partner with marketing and sales to drive actionable insights that improve brand performance in the US.

Skills

Analytical insights

Data integration

People management

Rare disease launches

Secondary data (prescriptions, patient

Creative problem solving

Interpersonal communication

Stakeholder collaboration

Cross-functional partnerships

Education

Bachelor’s degree in business, statistics, economics, life sciences, computer science or related field

Job description

Otsuka America Pharmaceutical Inc. is seeking a Director of Brand Insights to lead primary market research, competitive intelligence, and analytics for a US Rare Disease asset.

This remote, full-time role is part of the Business Analysis team and supports launch preparation for the asset. The Director will function as player/coach, shaping the insight plan, managing budget and resources, and partnering with cross-functional teams to influence business decisions that improve patient outcomes and