Brand Insights Director: Launch & Market Intelligence

Otsuka America Pharmaceutical Inc.; Richmond (VA); Remote; USD 186,000 - 279,000; Full time

Benefits offered by this job

Medical insurance

401(k) match

Paid time off

Job summary

Otsuka America Pharmaceutical, Inc. is seeking a Director of Brand Insights to lead primary market research, competitive intelligence, and analytics for a US Rare Disease asset.

This leadership role supports brand teams and cross-functional partners to shape launch preparation and ongoing insights delivery. The position emphasizes people leadership, budget ownership, and collaboration with marketing, sales, medical affairs, and global teams to drive patient- and customer-centered insights that

Qualifications

• Minimum of 10 years’ progressive experience in customer insights and analytics in the pharmaceutical industry or related consulting experience.
• Rare disease experience is critical; immunology, neurology, nephrology, oncology a plus.
• Experience driving insights in both the launch and inline phase in the United States.
• Minimum of 3 years leading a team.
• Strong knowledge of secondary data including prescription, patient-level, sales, and payer data.

Responsibilities

• Lead primary market research, competitive intelligence, and business analytics for the relevant asset.
• Oversee insight plan development and budget management to drive launch readiness.
• Collaborate with marketing, sales, medical affairs, and global teams to influence decisions.

Skills

Analytical skills

Insights generation

Data integration

People management

Budget ownership

Cross-functional collaboration

Education

Bachelor’s degree in business, statistics, economics, life sciences, computer science, or related field

Job description

Otsuka America Pharmaceutical, Inc. is seeking a Director of Brand Insights to lead primary market research, competitive intelligence, and analytics for a US Rare Disease asset.

This leadership role supports brand teams and cross-functional partners to shape launch preparation and ongoing insights delivery. The position emphasizes people leadership, budget ownership, and collaboration with marketing, sales, medical affairs, and global teams to drive patient- and customer-centered insights that