Director, Brand Insights & Launch Strategy

Otsuka America Pharmaceutical Inc.; Columbia (SC); Remote; USD 186,000 - 279,000; Full time

Benefits offered by this job

Comprehensive medical, dental, vision,

401(k) match

Paid time off

Job summary

Otsuka America Pharmaceutical Inc. is seeking a Director Brand Insights to lead primary market research, competitive intelligence, and analytics for a rare asset in the US.

This role will partner with Brand Teams and cross-functional partners to design and deliver insights that inform launch readiness and ongoing brand performance. The role requires strong leadership, budget ownership, and collaboration with Marketing, Field Enablement, Sales, Medical Affairs and Global teams, including

Qualifications

• Minimum of 10 years’ progressive experience in customer insights and analytics in the pharmaceutical industry or related consulting experience.
• Rare disease experience is critical with immunology, neurology, nephrology, oncology as plus.
• Experience leading a team (3+ years) and launching insights in US market.

Responsibilities

• Lead primary market research, competitive intelligence, and analytics for the asset, focusing on launch prep.
• Develop and own the insight plan and manage budget/resources to drive execution.
• Collaborate with marketing, sales, medical, and global teams to influence decisions and actions.

Skills

Analytical thinking

Insights generation

Stakeholder collaboration

Communication

Leadership

Education

Bachelor’s degree (business, statistics, economics, life sciences, computer science)

Job description

Otsuka America Pharmaceutical Inc. is seeking a Director Brand Insights to lead primary market research, competitive intelligence, and analytics for a rare asset in the US.

This role will partner with Brand Teams and cross-functional partners to design and deliver insights that inform launch readiness and ongoing brand performance. The role requires strong leadership, budget ownership, and collaboration with Marketing, Field Enablement, Sales, Medical Affairs and Global teams, including