Director, Brand Insights — Launch & Market Intelligence

Otsuka America Pharmaceutical Inc.; Richmond (VA); Remote; USD 186,000 - 279,000; Full time

Benefits offered by this job

Comprehensive medical, dental, vision

401(k) matching

Paid time off & holidays

Job summary

Otsuka America Pharmaceutical Inc. seeks a Director Brand Insights to lead primary research, competitive intelligence, and analytics for a US Rare Disease asset. You will own the insight plan, budget, and cross-functional execution to support brand performance and launch readiness.

You will manage a team, partner with Market Access Marketing, Field Enablement, Sales, Medical Affairs and Global teams, and translate data into actionable guidance for senior leadership.

Qualifications

• Minimum of 10 years’ progressive experience in customer insights and analytics in the pharmaceutical industry or related consulting experience.
• Rare disease experience is critical. Immunology, neurology, nephrology, oncology is a plus.
• Experience driving insights in launch and inline US markets.
• Minimum of 3 years leading a team.

Responsibilities

• Lead primary market research, competitive intelligence, and business analytics for the asset.
• Develop and own the insight plan and manage related budget and resources.
• Collaborate with marketing, sales, Medical Affairs and Global teams to drive decisions.
• Provide actionable insights to influence brand performance and launch readiness.

Skills

Analytical skills

Insights generation

Strategic thinking

Leadership

Cross-functional collaboration

Budget ownership

People management

Communication

Education

Bachelor’s degree in Business/Statistics/Economics/Life Sciences/CS

Job description

Otsuka America Pharmaceutical Inc. seeks a Director Brand Insights to lead primary research, competitive intelligence, and analytics for a US Rare Disease asset. You will own the insight plan, budget, and cross-functional execution to support brand performance and launch readiness.

You will manage a team, partner with Market Access Marketing, Field Enablement, Sales, Medical Affairs and Global teams, and translate data into actionable guidance for senior leadership.