Brand Insights Director: Launch Strategy & Analytics

Otsuka America Pharmaceutical Inc.; Santa Fe (NM); Remote; USD 186,000 - 279,000; Full time

Benefits offered by this job

Comprehensive medical, dental, and vis

Tuition reimbursement

401(k) match

Paid holidays and paid leave

Competitive disability insurance

Job summary

Otsuka America Pharmaceutical Inc. seeks a Director Brand Insights to lead primary market research, competitive intelligence, and analytics for the US Rare Disease asset, with a focus on launch preparation and performance optimization.

You will develop and own the insight plan, manage the related budget, and collaborate with Brand Teams, Market Access Marketing, Field Enablement, Sales, Medical Affairs, and Global partners to drive actionable insights and informed decisions.

Qualifications

• Minimum of 10 years’ progressive experience in customer insights and analytics in the pharmaceutical industry or related consulting experience.
• Rare disease experience is critical. Experience in immunology, neurology, nephrology, oncology a plus.
• Experience driving insights in both the launch and inline phase in the United States
• Minimum of 3 years leading a team
• Bachelor’s degree in business, Statistics, Economics, Life Sciences, Computer Science, or a related field.

Responsibilities

• Lead primary market research, competitive intelligence, and analytics for the relevant rare asset.
• Design and implement actionable insights generation that informs business decisions.
• Develop and own the insight plan for the asset while managing budget and resources.
• Collaborate with brand teams, Market Access Marketing, Field Enablement, Sales, Medical Affairs, and Global partners.
• Support launch preparation and drive brand performance in the US.

Skills

Analytical skills

Insights generation

Primary research

Secondary data

Budget ownership

Team leadership

Rare disease launches

Cross-functional collab

Communication

Leadership

Education

Bachelor’s degree in business, Statistics, Economics, Life Sciences, Computer Science, or a related field

Job description

Otsuka America Pharmaceutical Inc. seeks a Director Brand Insights to lead primary market research, competitive intelligence, and analytics for the US Rare Disease asset, with a focus on launch preparation and performance optimization.

You will develop and own the insight plan, manage the related budget, and collaborate with Brand Teams, Market Access Marketing, Field Enablement, Sales, Medical Affairs, and Global partners to drive actionable insights and informed decisions.