Director, AI-Ready Digital Engagement & Discovery

MSD Malaysia; North Wales (Montgomery County); On-site; USD 191,000 - 300,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) retirement benefits

Job summary

MSD Malaysia seeks a Director of AI-Ready Digital Engagement Innovation to lead AI Discoverability for US Market branded content, ensuring machine readability and authoritative presence for AI-driven search engines and LLMs.

The role drives information architecture, taxonomy, and metadata standards, aligning with regulatory requirements and brand integrity. Collaboration with DHH, Brand Marketing, and Legal is essential to deliver pilots and roadmaps that keep us ahead of AI disruption.

Qualifications

• Advanced degree in marketing/business analytics, digital media and analytics, or related field strongly preferred.
• Minimum of 10+ years of progressive experience in digital strategy, search strategy (SEO/AEO), content strategy, or digital capability innovation.
• Proven understanding of AI-driven search paradigms, including AEO, GEO, and LLM citation mechanics.
• Demonstrated experience establishing information architecture, taxonomy structures, and metadata frameworks across complex digital ecosystems.
• Track record of converting emerging digital trends into actionable strategic roadmaps and pilots.

Responsibilities

• AI Search and Discoverability: Define and champion future-state discoverability vision across US Market digital touchpoints.
• Content Architecture, Taxonomy, and Metadata Standards: Establish enterprise-wide standards for information architecture and structured content design.
• Trend Intelligence and Innovation Roadmap: Monitor external signals and design rapid pilots and proofs of concepts.
• Governance of Machine-Readable Assets: Define governance frameworks for brand safety, regulatory compliance, and factual accuracy.
• Performance Measurement and Ecosystem Health: Define metrics for AI presence and third-party discoverability.
• Strategic Operational Partnership: Collaborate with Director of Digital Engagement Operations to enable adoption across business units.

Skills

Accountability

Adaptability

Brand Positioning

Content Strategy

Content Marketing

Executive Presence

Information Architectures

Marketing Budget Management

Market Research

Omnichannel Marketing

People Leadership

Education

Advanced degree

Job description

MSD Malaysia seeks a Director of AI-Ready Digital Engagement Innovation to lead AI Discoverability for US Market branded content, ensuring machine readability and authoritative presence for AI-driven search engines and LLMs.

The role drives information architecture, taxonomy, and metadata standards, aligning with regulatory requirements and brand integrity. Collaboration with DHH, Brand Marketing, and Legal is essential to deliver pilots and roadmaps that keep us ahead of AI disruption.