Director of AI-Driven Digital Discovery & Content Strategy

Merck & Co.; North Wales (Montgomery County); Hybrid; USD 191,000 - 300,000; Full time

Benefits offered by this job

Hybrid work

Competitive benefits

Annual bonus potential

401(k) retirement plan

Job summary

Merck & Co. is seeking a Director to lead AI-ready digital engagement innovation, shaping how US Market branded content is structured and discovered by AI-driven search engines and LLMs.

You will define information architecture, metadata standards, and a roadmap for AI discoverability, while governing machine-readable assets and collaborating across executive teams to drive measurable impact.

Qualifications

• Advanced degree in marketing, business analytics, digital media or related field.
• 10+ years of digital strategy, SEO/AEO, content strategy, or digital capability innovation.
• Knowledge of AI-driven search paradigms (AEO, GEO, LLM mechanics).
• Experience establishing information architecture, taxonomy structures, and metadata.
• Strong leadership and ability to influence cross-functional partners.
• Experience in regulated industries preferred.

Responsibilities

• Define and champion AI search and discoverability vision across US Market digital touchpoints.
• Establish enterprise-wide standards for information architecture, taxonomy, metadata, and structured content.
• Monitor external signals and operationalize innovation pilots and roadmaps.
• Define governance frameworks for machine-readable assets and ensure regulatory compliance.
• Establish metrics for AI presence and content discoverability across ecosystems.
• Collaborate with Digital Engagement Operations to translate standards into workflows.

Skills

AI discovery

Content strategy

Information architecture

Taxonomy

Metadata standards

Regulated industry

Leadership

Executive presence

Cross-functional

Measurement metrics

Education

Advanced degree in marketing/analytics

Job description

Merck & Co. is seeking a Director to lead AI-ready digital engagement innovation, shaping how US Market branded content is structured and discovered by AI-driven search engines and LLMs.

You will define information architecture, metadata standards, and a roadmap for AI discoverability, while governing machine-readable assets and collaborating across executive teams to drive measurable impact.