Head of Discoverability & AI Visibility

Releady; Phoenix, Northern (AZ, KY); Hybrid; USD 200,000 - 230,000; Full time

Job summary

Releady is seeking an Executive Director of Discoverability to build and lead an enterprise-wide capability focused on how the organization is found, understood, and accurately represented across traditional search engines, generative AI platforms, answer engines, social and community channels, review sites, and emerging discovery environments.

This is a highly strategic build role for a leader who understands that discovery is rapidly evolving beyond traditional search.

Qualifications

• Bachelor's degree or equivalent professional experience.
• Significant progressive experience in search, digital strategy, content strategy, or related disciplines.
• Demonstrated experience operating at a senior leadership level and influencing strategy across a large or decentralized organization.
• Deep understanding of traditional SEO and technical foundations that affect search visibility.
• Direct experience with AI-mediated discovery, AEO or GEO, or large language model behavior.
• Strong analytics capability with the ability to define measurement approaches when benchmarks are limited.

Responsibilities

• Define and lead a comprehensive discoverability strategy across traditional search, AI search, and emerging platforms.
• Identify priority audiences, topics, and content opportunities aligned with organizational goals.
• Establish standards for accurate, consistent representation across search and AI platforms.
• Advise senior leadership on trends, opportunities, risks, and investment priorities.
• Serve as a subject-matter leader on SEO, AEO, GEO, and AI visibility.
• Translate changes in algorithms and audience behavior into practical strategies.
• Develop and apply experimentation and measurement programs for discoverability.
• Provide cross-functional leadership to align content, analytics, and technology teams.

Skills

Senior leadership

Executive communication

Digital strategy

SEO & AEO/GEO

AI discovery

Analytics & measurement

Cross-functional leadership

Emerging tech adoption

Education

Bachelor's degree or equivalent experience

Job description

Releady is seeking an Executive Director of Discoverability to build and lead an enterprise-wide capability focused on how the organization is found, understood, and accurately represented across traditional search engines, generative AI platforms, answer engines, social and community channels, review sites, and emerging discovery environments.

This is a highly strategic build role for a leader who understands that discovery is rapidly evolving beyond traditional search.