Director, AI-Driven Search & Visibility Strategy

JLL; Colorado; On-site; USD 140,000 - 165,000; Full time

Benefits offered by this job

401(k) matching

Comprehensive medical care

Paid parental leave

Paid time off

Job summary

JLL seeks a Director, Search and Visibility to redefine client discovery through SEO and AI-driven strategies. This player-coach role involves shaping the future of real estate visibility and ensuring measurable success aligned with business objectives.

You will lead cross-functional initiatives, build a high-performance team, and collaborate across marketing. Required qualifications include 12+ years of SEO experience, leadership skills, and strong analytical abilities.

Qualifications

• 12+ years of SEO experience with depth across technical SEO, content strategy, performance measurement and enterprise execution.
• 3+ years leading a team, demonstrating ability to scale across multiple business lines.
• Strong knowledge of generative engine optimization (GEO) and answer engine optimization (AEO).
• Proven ability to present complex findings to executives and defend recommendations.

Responsibilities

• Set JLL's SEO, GEO, and AEO vision and multi-year roadmap.
• Develop scalable frameworks and capabilities for visibility.
• Establish Center of Excellence for consistency across teams.
• Serve as a senior escalation point and trusted advisor.

Skills

SEO experience

Technical SEO

Content strategy

Performance measurement

Enterprise execution

Web analytics

Analytical skills

Cross-functional leadership

Education

Bachelor's degree

Tools

Google Analytics

Adobe Analytics

Job description

JLL seeks a Director, Search and Visibility to redefine client discovery through SEO and AI-driven strategies. This player-coach role involves shaping the future of real estate visibility and ensuring measurable success aligned with business objectives.

You will lead cross-functional initiatives, build a high-performance team, and collaborate across marketing. Required qualifications include 12+ years of SEO experience, leadership skills, and strong analytical abilities.