Director, Search and Visibility

Jones Lang LaSalle Incorporated; New York, Northern (NY, KY); On-site; USD 180,000 - 280,000; Full time

Job summary

Jones Lang LaSalle Incorporated in New York seeks a Director, Search and Visibility to define SEO, GEO and AEO strategy across our business lines and priority markets. You will craft the long-term vision, build the roadmap, and lead a cross-functional team in a highly matrixed organization to deliver measurable impact from day one.

You will present results to senior executives, engage with stakeholders, and help integrate content, technical signals and external authority to boost visibility in

Responsibilities

• Set the SEO, GEO and AEO vision and multi-year roadmap across JLL's business lines and priority markets, aligning strategy to business objectives and measurable KPIs across traditional and AI-driven search environments.
• Develop an enterprise strategy and framework, then partner with local and regional teams to implement with market nuance.
• Drive the development of scalable frameworks enabling visibility across AI-driven and traditional search experiences.
• Establish an enterprise Center of Excellence with governance, standards, processes, and measurement frameworks.

Job description

JLL empowers you to shape a brighter way. Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.

About the Role

This is a player-coach role for a leader ready to redefine how JLL is discovered by clients and prospects in the age of AI. You will set JLL's SEO, GEO and AEO vision and multi-year roadmap across our business lines and priority markets, aligning strategy to business objectives and measurable KPIs across both traditional and AI-driven search environments. The Director, Search and Visibility role requires someone who can outline the long-term vision, craft the strategy, build a roadmap, develop the team, present results to senior executives and personally engage in the work when necessary, driving tangible results from day one.

What You'll Own

Strategy, Vision & Global-to-Local Execution

Set the SEO, GEO and AEO vision and multi-year roadmap across JLL's business lines and priority markets, aligning strategy to business objectives and measurable KPIs across both traditional and AI-driven search environments. Set a single enterprise strategy and framework, then partner with local and regional teams to implement, adjust and apply it to their specific market dynamics. This is one global standard applied with local nuance, not a decentralized strategy that varies market by market. Develop an integrated plan that connects owned and earned content, technical infrastructure and external authority signals, balancing near-term gains with long-term capability building. Drive the development of scalable frameworks and capabilities that enable JLL's business lines to compete for visibility across AI-driven and answer-based search experiences. Operate effectively inside a highly matrixed organization, where success depends on aligning stakeholders across business lines and functions, both within and outside of the Marketing organization.

Governance, Measurement & Center of Excellence

Establish an enterprise Center of Excellence to ensure consistency across teams, creating the governance, standards, processes, templates, measurement frameworks and operating practices that scales across the organization. Coordinate initiatives across multiple teams to prevent fragmentation and duplication, driving the organization from team-specific SEO execution toward an integrated enterprise discovery model. Own a single measurement framework applied consistently across markets, guiding executive-ready storytelling for how success is defined and tracked across both traditional search performance and emerging AI-driven search experiences, building structured flexibility for local nuance into the framework. Selectively apply AI-assisted capabilities, such as opportunity identification, workflow efficiencies and trend monitoring, while maintaining strong human judgment and quality control.

Executive Leadership & Team Development

Serve as a senior escalation point and trusted advisor, building and maintaining executive-level relationships with senior stakeholders and guiding high-stakes decisions. Present results directly to senior executives, personally defending recommendations and translating complex, fast-changing technical concepts into concise, easy to understand business narratives. Lead and develop team members and agency resources, driving coaching, succession planning and a high-performance, learning-oriented culture. Operate as a true player-coach: capable of presenting enterprise visibility results to a senior executive one moment and reviewing topic opportunities or troubleshooting a technical issue with the team the next.

Cross-Functional Integration & Content Ecosystem

Drive integrated solutions by partnering with cross-functional leaders across marketing and other teams, to ensure SEO is embedded in holistic plans rather than run as a separate workstream. Influence outcomes both with and without formal authority, building consensus across teams that don’t report to this role while still being prepared to set direction when consensus isn’t reached. Collaborate with marketing, editorial, subject matter experts, business lines, field, social, communications and brand teams to strengthen topical authority and AI visibility, guiding the creation of structured, authoritative content optimized for both traditional search and AI-generated answers. Help teams determine content creation, updates, distribution and reformatting needs, incorporating expert knowledge