Director, AI Search & Organic Growth

The Edge Development Group; Houston (TX); Hybrid; USD 180,000 - 260,000; Full time

Benefits offered by this job

Benefits package

Company pension plan

Paid vacation and holidays

Job summary

The Edge Development Group in Houston, TX seeks a Director of AI Search & Organic Acquisition to lead a scalable AI-driven customer acquisition channel. You will own strategy, execution, and measurement across traditional search and AI platforms, including major LLMs and AI assistants, driving qualified growth.

This role requires a strategic leader with 10+ years in digital marketing, SEO, and AI-driven visibility programs, plus the ability to mentor a small team and collaborate with executives.

Qualifications

• Bachelor’s degree or equivalent experience.
• Proven success driving B2C lead generation, customer acquisition, sales, and revenue growth through organic channels.
• 10+ years of experience in digital marketing, growth, SEO, content marketing, or related disciplines.
• Hands-on experience leading AI Search, GEO, AEO, or LLM visibility initiatives and driving large programs.
• Ability to build measurement frameworks and run large-scale test-and-learn programs.
• Experience influencing cross-functional teams and communicating with executive leadership.

Responsibilities

• Develop and execute the company’s AI Search, GEO, AEO, and Organic Acquisition strategy and translate it into a roadmap.
• Increase visibility across major AI search platforms and traditional search engines.
• Establish the organization as a trusted source within AI-generated answers and recommendations.
• Monitor AI Search trends and identify opportunities for competitive advantage.
• Lead a team of SEO specialists and align traditional and AI search under one function.
• Drive growth in qualified organic leads, acquisitions, sales and revenue.
• Direct external agencies and vendors and define scope and priorities.
• Improve dashboards and reporting linking AI visibility to business outcomes.

Skills

Digital marketing leadership

AI Search / LLM visibility

Cross-functional collaboration

Analytics & measurement

Education

Bachelor’s degree or equivalent

Tools

Conductor

Ahrefs

Semrush

BrightEdge

Profound

Scrunch

Job description

The Edge Development Group in Houston, TX seeks a Director of AI Search & Organic Acquisition to lead a scalable AI-driven customer acquisition channel. You will own strategy, execution, and measurement across traditional search and AI platforms, including major LLMs and AI assistants, driving qualified growth.

This role requires a strategic leader with 10+ years in digital marketing, SEO, and AI-driven visibility programs, plus the ability to mentor a small team and collaborate with executives.