Director, AFH Sales & Distributor Strategy

Bimbo Bakeries USA; Irving (TX); On-site; USD 151,000 - 212,000; Full time

Benefits offered by this job

Annual Bonus Eligibility

Comprehensive Benefits Package

Paid Time Off

401k & Company Match

Job summary

Bimbo Bakeries USA in Irving, TX is seeking a Director of Sales - Distribution for the Away-from-Home channel to drive strategic growth and profitable expansion by managing distributor relationships and field execution.

You will lead cross-functional teams, own contract negotiations, pricing alignment, and program delivery with Sysco, US Foods, Aramark, and other partners, traveling ~30–40% to install strategies and monitor performance.

Qualifications

• Bachelor’s degree required (Business, supply chain management, marketing, or a related field).
• MBA preferred.

Responsibilities

• Strategic Vision and Growth: Develop and lead strategies focused on enhancing competitive positioning, territory development, and distributor execution to drive sustainable growth across AFH channels.
• Distributor Strategy Development: Lead for key distribution and CMC partners, owning strategy, annual planning, relationship management and long-term partnership development.
• Commercial Activation and Delivery: Manage the sales pipeline and drive sales execution by servicing existing accounts, driving case growth, activating new accounts, developing sell stories, identifying opportunities, and overseeing end-to-end execution in market.
• Distribution Planning and Execution: Lead joint business planning, program rollout, and execution routines to support operator demand, portfolio priorities, and commercial objectives.
• Contract Negotiation, Trade and Pricing Decisions: Manage the commercial pipeline and relationships with customer accounts, including leading contract negotiations and pricing decisions.
• Performance Management: Monitor partner performance, diagnose gaps and drive corrective actions through business reviews.
• Growth Opportunities Assessment: Monitor new product listings, competitor activities, and programs to identify opportunities to expand AFH volume.
• Cross-Functional Coordination: Coordinate across Account teams, Supply Chain, Marketing, Finance, RGM, QA, HR, and bakeries to align execution with capabilities and service levels.

Education

Bachelor’s degree in Business, supply chain management, marketing, or a related field

MBA preferred

Job description

Bimbo Bakeries USA in Irving, TX is seeking a Director of Sales - Distribution for the Away-from-Home channel to drive strategic growth and profitable expansion by managing distributor relationships and field execution.

You will lead cross-functional teams, own contract negotiations, pricing alignment, and program delivery with Sysco, US Foods, Aramark, and other partners, traveling ~30–40% to install strategies and monitor performance.