Director, 1st-Party Data & CRM Activation

L'Oréal; New York (NY); On-site; USD 138,000 - 200,000; Full time

Job summary

L'Oréal seeks a Consumer Data Activation Lead to design and execute a best-in-class integrated consumer strategy across multi-channels, focusing on 1st party data and CRM activation. This leadership role drives loyalty initiatives and collaborates with stakeholders, agencies, and division teams to optimize email briefs, campaigns and data acquisition.

The candidate will leverage insights from first-party data to refine customer segmentation and personalize experiences while ensuring strong ROI

Qualifications

• Must have proven track record in CRM strategies, opt-ins, database growth and analytics across channels.
• Strong presentation skills; ability to synthesize complex material for stakeholders.
• Experience managing loyalty programs and omni-channel campaigns.

Responsibilities

• Develop and implement CRM activation strategy across digital and offline channels.
• Lead loyalty initiatives to drive customer retention and value.
• Coordinate with DMI & brand marketers on consumer strategy and activations.
• Lead audience strategy and integrate with brand media and agency partners.
• Manage external partners for campaign support, execution and QA.

Skills

CRM strategy

1st party data

Loyalty marketing

Audience segmentation

Analytics

Education

BA/BS in Marketing

MBA preferred

Tools

Cleanroom platforms

Job description

L'Oréal seeks a Consumer Data Activation Lead to design and execute a best-in-class integrated consumer strategy across multi-channels, focusing on 1st party data and CRM activation. This leadership role drives loyalty initiatives and collaborates with stakeholders, agencies, and division teams to optimize email briefs, campaigns and data acquisition.

The candidate will leverage insights from first-party data to refine customer segmentation and personalize experiences while ensuring strong ROI