CRM & Lifecycle Director - Growth & Retention

Favorite Daughter; Los Angeles (CA); On-site; USD 160,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) matching

Summer Fridays

Generous PTO

Merchandise discounts

Career development

Job summary

Centric Brands is seeking a Director of CRM, Retention & Lifecycle Marketing to lead cross‑brand lifecycle programs across four premium fashion labels. You will own CRM strategy, data initiatives, and multi‑channel campaigns (email, SMS, in‑app) to maximize revenue and retention.

The role requires 8+ years in CRM/lifecycle marketing within apparel, strong analytics, and proven leadership. You will drive AI‑driven personalization and scalable processes in a fast‑paced ecommerce environment.

Qualifications

• Bachelor’s degree or equivalent in business or marketing.
• 8+ years CRM, loyalty, lifecycle marketing experience.
• Apparel industry experience preferred.
• Strong leadership and cross‑functional collaboration skills.

Responsibilities

• Lead CRM and lifecycle program design across channels (email/SMS/push).
• Own CRM revenue targets, P&L, and brand roadmaps with cross‑functional partners.
• Define data strategy for first/zero‑party data and CDP initiatives.
• Develop and optimize email/SMS campaigns and loyalty programs.
• Design and run A/B and multivariate tests to improve ROI.
• Oversee deliverability, sender reputation, and compliance across channels.

Skills

CRM & lifecycle marketing

Team leadership

Data analytics

Email marketing

SMS marketing

A/B testing

Marketing strategy

Education

Bachelor’s degree

Tools

Bluecore

Klaviyo

Attentive

Yotpo

Shopify

Job description

Centric Brands is seeking a Director of CRM, Retention & Lifecycle Marketing to lead cross‑brand lifecycle programs across four premium fashion labels. You will own CRM strategy, data initiatives, and multi‑channel campaigns (email, SMS, in‑app) to maximize revenue and retention.

The role requires 8+ years in CRM/lifecycle marketing within apparel, strong analytics, and proven leadership. You will drive AI‑driven personalization and scalable processes in a fast‑paced ecommerce environment.