CRM & Personalization Strategy Leader

Ladders; Chicago (IL); On-site; USD 200,000 - 225,000; Full time

Benefits offered by this job

Generous benefits package including PT

Health, dental, and vision insurance

401(k) with employer match

Job summary

Ladders, Chicago, IL, seeks a Senior Director of Customer Relationship Marketing to own the CRM strategy and drive personalized communications across channels. You will lead a large team, ensure strong execution, and manage budgets while partnering across functions to deliver connected customer experiences.

The role emphasizes AI-driven personalization, data analytics, and continuous innovation in CRM. Must have 10+ years in CRM with leadership and a track record of high-impact campaigns.

Qualifications

• Bachelor’s degree in marketing or business administration.
• 10+ years in CRM or customer engagement with 5+ years in leadership.
• Proven CRM strategy execution in high-performance teams.
• Strong AI and data analytics understanding in CRM.

Responsibilities

• Develop a comprehensive CRM strategy aligned with business objectives.
• Lead and mentor a large customer journey planning team.
• Oversee high-quality customer communications across CRM channels.
• Leverage AI and data analytics to personalize communications.
• Use data-driven insights to measure and optimize CRM initiatives.
• Collaborate with cross-functional teams for integrated experiences.
• Stay ahead of industry trends to enhance strategies.
• Manage the CRM budget for optimal resource allocation.

Skills

CRM strategy

Leadership

AI in CRM

Data analytics

Communication

Customer-centric

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Tools

CRM software

Data analytics tools

Job description

Ladders, Chicago, IL, seeks a Senior Director of Customer Relationship Marketing to own the CRM strategy and drive personalized communications across channels. You will lead a large team, ensure strong execution, and manage budgets while partnering across functions to deliver connected customer experiences.

The role emphasizes AI-driven personalization, data analytics, and continuous innovation in CRM. Must have 10+ years in CRM with leadership and a track record of high-impact campaigns.