Direct Response Marketing Manager – Remote Donor Growth

National Multiple Sclerosis Society; United States; Remote; USD 63,000 - 70,000; Full time

Benefits offered by this job

Paid time off

Paid Holidays

401(k) matching

Commuter Benefit

Health, dental, vision

Wellness programs

Job summary

The National MS Society is seeking a Manager, Response Marketing to run the day-to-day operations of our offline direct response program. You will manage the agency of record, route campaigns through review, and ensure quality across all activity while driving donor acquisition.

In this role you will partner with teams across the organization, test new channels, and optimize campaigns to grow revenue from individual donors. Flexible remote work and comprehensive benefits are provided.

Qualifications

• 4+ years of fundraising project management and marketing campaign execution experience.
• Knowledge of revenue generation through mail, email, and digital marketing best practices.
• Strong organizational relationships, collaboration, and leadership skills.
• Ability to create and implement tactical and strategic plans with segmentation.
• Highly organized with attention to detail and ability to manage multiple projects.
• 3 years experience leveraging customer databases for direct marketing fundraising campaigns.
• Strong written and verbal communication skills, with experience in writing/editing direct marketing copy.

Responsibilities

• Manage the day-to-day operations of the offline direct response program, including the agency of record and campaign routing.
• Identify and test opportunities to expand offline direct response into new channels, formats, and audiences.
• Drive and incorporate internal creative feedback, reviewing and editing all campaign versions.
• Assist the AVP, Response Marketing with day-to-day priorities and program needs.
• Build relationships with teams within Response Marketing and across other departments.
• Coordinate production and fulfillment with external partners and vendors for cost-effective campaigns.
• Develop creative concepts and content for campaigns in partnership with other teams.
• Incorporate surround sound tactics into direct response campaigns to extend reach across channels.
• Ensure the giving pipeline runs smoothly with mid-level and major giving teams.
• Manage the Society’s tax receipt process, including data and creative.
• Oversee mail processing and production of direct response materials with stakeholders.
• Manage joint cost allocation reporting with the agency of record and routing changes.
• Prepare and manage expense detail reports.

Skills

Fundraising project management

Campaign execution

Multichannel marketing (mail, email,/d

Collaboration and leadership

Strategic planning

Database marketing experience

Written and verbal communication

Job description

The National MS Society is seeking a Manager, Response Marketing to run the day-to-day operations of our offline direct response program. You will manage the agency of record, route campaigns through review, and ensure quality across all activity while driving donor acquisition.

In this role you will partner with teams across the organization, test new channels, and optimize campaigns to grow revenue from individual donors. Flexible remote work and comprehensive benefits are provided.