Manager, Response Marketing

National Multiple Sclerosis Society; United States; Remote; USD 63,000 - 70,000; Full time

Benefits offered by this job

Paid time off

Paid Holidays

401(k) matching

Commuter Benefit

Health, dental, vision

Wellness programs

Job summary

The National MS Society is seeking a Manager, Response Marketing to run the day-to-day operations of our offline direct response program. You will manage the agency of record, route campaigns through review, and ensure quality across all activity while driving donor acquisition.

In this role you will partner with teams across the organization, test new channels, and optimize campaigns to grow revenue from individual donors. Flexible remote work and comprehensive benefits are provided.

Qualifications

• 4+ years of fundraising project management and marketing campaign execution experience.
• Knowledge of revenue generation through mail, email, and digital marketing best practices.
• Strong organizational relationships, collaboration, and leadership skills.
• Ability to create and implement tactical and strategic plans with segmentation.
• Highly organized with attention to detail and ability to manage multiple projects.
• 3 years experience leveraging customer databases for direct marketing fundraising campaigns.
• Strong written and verbal communication skills, with experience in writing/editing direct marketing copy.

Responsibilities

• Manage the day-to-day operations of the offline direct response program, including the agency of record and campaign routing.
• Identify and test opportunities to expand offline direct response into new channels, formats, and audiences.
• Drive and incorporate internal creative feedback, reviewing and editing all campaign versions.
• Assist the AVP, Response Marketing with day-to-day priorities and program needs.
• Build relationships with teams within Response Marketing and across other departments.
• Coordinate production and fulfillment with external partners and vendors for cost-effective campaigns.
• Develop creative concepts and content for campaigns in partnership with other teams.
• Incorporate surround sound tactics into direct response campaigns to extend reach across channels.
• Ensure the giving pipeline runs smoothly with mid-level and major giving teams.
• Manage the Society’s tax receipt process, including data and creative.
• Oversee mail processing and production of direct response materials with stakeholders.
• Manage joint cost allocation reporting with the agency of record and routing changes.
• Prepare and manage expense detail reports.

Skills

Fundraising project management

Campaign execution

Multichannel marketing (mail, email,/d

Collaboration and leadership

Strategic planning

Database marketing experience

Written and verbal communication

Job description

WHO WE ARE:

The National Multiple Sclerosis Society mobilizes people and resources to drive research for a cure and to address the challenges of everyone affected by MS. To fulfill this mission, the Society funds cutting-edge research, drives change through advocacy, facilitates professional education, collaborates with MS organizations around the world, and provides programs and services designed to help people with MS and their families move their lives forward. We partner with volunteers to accomplish our work. Staff members engage volunteers through effective and timely communications, facilitating meaningful opportunities, and continually seeking and providing feedback for reciprocal growth and learning.

Job Summary:

The Manager, Response Marketing runs the day-to-day operations of the offline direct response program, managing the agency of record relationship, routing campaigns through the review process, and providing oversight and quality control across all direct response activity. The role also supports the AVP, Response Marketing and builds relationships with teams across a large department and the broader organization to help drive revenue growth from individual donors and build a strong donor acquisition pipeline.

Location Requirements

• Remote- Flexible Location
• Work is primarily performed remotely, however, when possible and necessary, teams meet in person to conduct the business of the organization and build team relationships.

Compensation | Benefits:

The estimated hiring compensation range for this role is $63,000 - $70,000. Final offers will be based on the candidate'sgeographic location, consider career experience, and may vary from this range due to these and other factors.

You will have the opportunity for a highly competitive, comprehensive benefit package that the Society provides to employees.

Your benefits include:

• Considerable Paid Time Off Plan
• Paid Holidays
• 401k Retirement Savings Plan with Society match
• Commuter Benefit Plan

Comprehensive Health & Welfare benefits including:

• Medical
• Dental
• Vision
• Flex Spending Accounts
• Life Insurance
• Disability Coverage
• Spring Health Membership offering free therapy and professional coaching, as well as additional voluntary benefit offerings.

Not to mention, you will join an incredible mission focused team of people!

Main Responsibilities:

• Manage the day-to-day operations of the offline direct response program, including management of the agency of record, campaign routing, oversight, and quality control.
• Identify and test opportunities to expand the offline direct response program into new channels, formats, and audiences, helping grow awareness of Multiple Sclerosis and expand the Society's reach.
• Drive and incorporate internal creative feedback, reviewing and editing all campaign versions.
• Assist the AVP, Response Marketing with day-to-day priorities and program needs.
• Build relationships and work closely with teams within Response Marketing and across other departments.
• Coordinate production and fulfillment with external partners and vendors for cost-effective, timely campaigns.
• Develop creative concepts and content for campaigns in partnership with other teams.
• Incorporate surround sound tactics into direct response campaigns to extend reach across other channels.
• Ensure fluidity across the giving pipeline running smoothly, partnering with the mid-level and major giving teams.
• Manage the Society’s tax receipt process, including data and creative.
• Oversee mail processing and production of direct response materials working closely with vendors and internal stakeholders.
• Manage the joint cost allocation reporting process with the agency of record, reviewing and routing requested changes internally.
• Prepare and manage the expense detail report.

What We're Looking For:

• 4+ years of experience in fundraising project management and marketing campaign execution, including managing agencies or vendors.
• Knowledge of revenue generation through mail, email, and digital marketing best practices.
• Strong organizational relationships, effective collaboration, and leadership skills.
• Ability to create and implement tactical and strategic plans with an understanding of campaign audiences and segmentation.
• Highly organized with strong attention to detail and ability to manage multiple projects simultaneously.
• 3 years of experience leveraging customer database systems for direct marketing fundraising campaigns.
• Strong written and verbal communication skills, with a preference for experience in writing/editing direct marketing fundraising copy.

We’re committed to supporting the growth of every employee through a structured and transparent approach to career development. We use Talent Portraits to define clear expectations, development opportunities, and advancement paths — whether you're growing as a people leader or deepening your expertise as an individual contributor. Each role is thoughtfully placed within one of these pathways (Leadership or Partner) to help you understand how it fits into our broader organization and your potential career journey.

This position is classified as Partner - Professional.

The National MS Society is committed to building a diverse and inclusive workforce. We strive to create a workforce that reflects the communities we serve and where everyone feels empowered to bring their authentic selves to work. We need you and your unique talents and perspectives to help us write the last chapter on MS.