Manager, Response Marketing

National Multiple Sclerosis Society; City of Niagara Falls (NY); Remote; USD 63,000 - 70,000; Full time

Job summary

The National Multiple Sclerosis Society is seeking a Manager, Response Marketing to lead the daily operations of our offline direct response program and manage the agency of record. You will route campaigns, ensure quality control, and help grow revenue from individual donors.

You will build cross-team relationships, test new channels, and incorporate creative feedback to optimize campaigns, while supporting the AVP, Response Marketing on priorities and program needs.

Qualifications

• 4+ years of experience in fundraising project management and marketing campaign execution, including managing agencies or vendors.
• Knowledge of revenue generation through mail, email, and digital marketing best practices.
• Strong organizational relationships, effective collaboration, and leadership skills.
• Ability to create and implement tactical and strategic plans with an understanding of campaign audiences and segmentation.
• Highly organized with strong attention to detail and ability to manage multiple projects simultaneously.
• 3 years of experience leveraging customer database systems for direct marketing fundraising campaigns.
• Strong written and verbal communication skills, with a preference for experience in writing/editing direct marketing fundraising copy.

Responsibilities

• Manage the day-to-day operations of the offline direct response program, including management of the agency of record, campaign routing, oversight, and quality control.
• Identify and test opportunities to expand the offline direct response program into new channels, formats, and audiences, helping grow awareness of Multiple Sclerosis and expand the Society's reach.
• Drive and incorporate internal creative feedback, reviewing and editing all campaign versions.
• Assist the AVP, Response Marketing with day-to-day priorities and program needs.
• Build relationships and work closely with teams within Response Marketing and across other departments.
• Coordinate production and fulfillment with external partners and vendors for cost-effective, timely campaigns.
• Develop creative concepts and content for campaigns in partnership with other teams.
• Incorporate surround sound tactics into direct response campaigns to extend reach across other channels.
• Ensure fluidity across the giving pipeline running smoothly, partnering with the mid-level and major giving teams.
• Manage the Society's tax receipt process, including data and creative.
• Oversee mail processing and production of direct response materials working closely with vendors and internal stakeholders.
• Manage the joint cost allocation reporting process with the agency of record, reviewing and routing requested changes internally.
• Prepare and manage the expense detail report.

Skills

Fundraising project management

Marketing campaign execution

CRM database systems

Tools

CRM platforms

Job description

WHO WE ARE:

The National Multiple Sclerosis Society mobilizes people and resources to drive research for a cure and to address the challenges of everyone affected by MS. To fulfill this mission, the Society funds cutting-edge research, drives change through advocacy, facilitates professional education, collaborates with MS organizations around the world, and provides programs and services designed to help people with MS and their families move their lives forward. We partner with volunteers to accomplish our work. Staff members engage volunteers through effective and timely communications, facilitating meaningful opportunities, and continually seeking and providing feedback for reciprocal growth and learning.

Job Summary:

The Manager, Response Marketing runs the day-to-day operations of the offline direct response program, managing the agency of record relationship, routing campaigns through the review process, and providing oversight and quality control across all direct response activity. The role also supports the AVP, Response Marketing and builds relationships with teams across a large department and the broader organization to help drive revenue growth from individual donors and build a strong donor acquisition pipeline.

Location Requirements

• Remote- Flexible Location
• Work is primarily performed remotely, however, when possible and necessary, teams meet in person to conduct the business of the organization and build team relationships.

Compensation | Benefits:

The estimated hiring compensation range for this role is $63,000 - $70,000. Final offers will be based on the candidate'sgeographic location, consider career experience, and may vary from this range due to these and other factors.

You will have the opportunity for a highly competitive, comprehensive benefit package that the Society provides to employees.

Your benefits include:

• Considerable Paid Time Off Plan
• Paid Holidays
• 401k Retirement Savings Plan with Society match
• Commuter Benefit Plan

Comprehensive Health & Welfare benefits including:

• Medical
• Dental
• Vision
• Flex Spending Accounts
• Life Insurance
• Disability Coverage
• Spring Health Membership offering free therapy and professional coaching, as well as additional voluntary benefit offerings.

Not to mention, you will join an incredible mission focused team of people!

Main Responsibilities:

• Manage the day-to-day operations of the offline direct response program, including management of the agency of record, campaign routing, oversight, and quality control.
• Identify and test opportunities to expand the offline direct response program into new channels, formats, and audiences, helping grow awareness of Multiple Sclerosis and expand the Society's reach.
• Drive and incorporate internal creative feedback, reviewing and editing all campaign versions.
• Assist the AVP, Response Marketing with day-to-day priorities and program needs.
• Build relationships and work closely with teams within Response Marketing and across other departments.
• Coordinate production and fulfillment with external partners and vendors for cost-effective, timely campaigns.
• Develop creative concepts and content for campaigns in partnership with other teams.
• Incorporate surround sound tactics into direct response campaigns to extend reach across other channels.
• Ensure fluidity across the giving pipeline running smoothly, partnering with the mid-level and major giving teams.
• Manage the Society's tax receipt process, including data and creative.
• Oversee mail processing and production of direct response materials working closely with vendors and internal stakeholders.
• Manage the joint cost allocation reporting process with the agency of record, reviewing and routing requested changes internally.
• Prepare and manage the expense detail report.

What We're Looking For:

• 4+ years of experience in fundraising project management and marketing campaign execution, including managing agencies or vendors.
• Knowledge of revenue generation through mail, email, and digital marketing best practices.
• Strong organizational relationships, effective collaboration, and leadership skills.
• Ability to create and implement tactical and strategic plans with an understanding of campaign audiences and segmentation.
• Highly organized with strong attention to detail and ability to manage multiple projects simultaneously.
• 3 years of experience leveraging customer database systems for direct marketing fundraising campaigns.
• Strong written and verbal communication skills, with a preference for experience in writing/editing direct marketing fundraising copy.

We're committed to supporting the growth of every employee through a structured and transparent approach to career development. We use Talent Portraits to define clear expectations, development opportunities, and advancement paths - whether you're growing as a people leader or deepening your expertise as an individual contributor. Each role is thoughtfully placed within one of these pathways (Leadership or Partner) to help you understand how it fits into our broader organization and your potential career journey.

This position is classified as Partner - Professional.

The National MS Society is committed to building a diverse and inclusive workforce. We strive to create a workforce that reflects the communities we serve and where everyone feels empowered to bring their authentic selves to work. We need you and your unique talents and perspectives to help us write the last chapter on MS.