Remote B2B Marketing & CNC Growth Specialist

Machinestation

United States

Remote

USD 60,000 - 90,000

Full time

7 days ago

Be an early applicant

Get a reply from this employer

Your resume and cover letter, tailored to exactly what they’re hiring for.

Get past ATS filters

Job summary

MachineStation USA is seeking a proactive Marketing & Business Development Specialist to support growth through market research, lead generation, and marketing initiatives for CNC machinery. The role involves identifying potential customers across U.S.

manufacturing sectors and collaborating with Sales to create new revenue opportunities. The ideal candidate may have 2-5 years in business development, B2B marketing or related fields, with experience in CNC machinery or industrial equipment

Qualifications

Bachelor's degree required in Marketing, Business Administration, Management, Communications, Engineering, Industrial Management or related field.
2-5 years of experience in business development, B2B marketing, market research, lead generation, industrial sales support or related field.
Experience in CNC machinery, machine tools, manufacturing, industrial equipment or technical B2B markets strongly preferred.
Strong research, analytical and lead-generation skills.
Good written and verbal communication for US market.
Ability to identify target companies and relevant decision-makers.
Experience with CRM systems and maintaining accurate business data.
Proficient with LinkedIn, Google Workspace/Microsoft Office, online databases and digital research tools.
Ability to work independently while collaborating with Sales, Marketing, Operations and Management teams.

Responsibilities

Research and identify potential customers, manufacturers, machine shops, dealers and business opportunities for CNC machinery.
Generate qualified B2B leads and identify key decision-makers, including business owners, plant managers, purchasing managers, manufacturing managers and operations leaders.
Research companies that may be expanding, relocating, upgrading equipment, selling machinery, or looking to purchase CNC equipment.
Conduct market research on CNC machinery demand, manufacturing trends, target industries, geographic markets and growth opportunities.
Research competitors, machinery dealers, auction companies, marketplaces, pricing trends, inventory and marketing strategies.
Develop prospect lists and segment potential customers by industry, location, machinery requirements and business potential.
Support outbound business development through email, LinkedIn, phone outreach and targeted campaigns.
Work with Sales to understand available CNC inventory and identify potential buyers for specific machines.
Assist with marketing campaigns for CNC lathes, mills, machining centers, turning centers, Swiss machines, grinders and other equipment.
Coordinate with web and marketing teams on website content, machine promotions, email campaigns, social media and digital marketing.
Help create machine highlights, promotional content, brochures, email campaigns and industry marketing material.
Maintain accurate CRM data including company, contact, lead, activity and follow-up information.
Track lead sources, campaign performance, customer responses and opportunities.
Provide management with updates on leads, market findings, competitor activity and growth opportunities.