Growth-Driven Digital Marketing Strategist

Altorfer Inc; Cedar Rapids (IA); On-site; USD 52,000 - 72,000; Full time

Job summary

Altorfer Inc. in Cedar Rapids seeks a Digital Marketing Specialist to develop and execute digital marketing strategies that support lead generation, customer engagement, and brand awareness across Altorfer's business divisions.

You will manage digital advertising, email marketing, website content, marketing automation, social media, and SEO initiatives, while collaborating with internal stakeholders to drive equipment sales, rental, parts, and service growth.

Qualifications

• 3-5 years of experience in developing and implementing digital marketing strategies.
• Strong proficiency in Google Analytics and Google Ads.
• Knowledge of digital marketing channels and tools and best practices.
• Proven record of successful budget management and advertising channel optimization.
• Data-driven thinker with strong analytical and problem-solving skills.

Responsibilities

• Develop and execute digital marketing strategies across channels to support lead generation and brand awareness.
• Manage digital advertising, email marketing, website content, marketing automation, social media, and SEO initiatives.
• Collaborate with internal stakeholders to plan and implement campaigns for equipment sales, rental, parts, and service growth.
• Analyze campaign performance and customer data to identify opportunities for optimization and ROI.
• Report on growth and analytics of campaigns and adjust spend for maximum impact.
• Oversee social media strategy and paid advertising, including content decisions and placements.

Skills

Digital marketing strategy

Google Analytics

Google Ads

Budget management

Data analysis

Team collaboration

Campaign optimization

SEO

Tools

HubSpot

Livechat

Job description

Altorfer Inc. in Cedar Rapids seeks a Digital Marketing Specialist to develop and execute digital marketing strategies that support lead generation, customer engagement, and brand awareness across Altorfer's business divisions.

You will manage digital advertising, email marketing, website content, marketing automation, social media, and SEO initiatives, while collaborating with internal stakeholders to drive equipment sales, rental, parts, and service growth.