Growth Architect & Marketing Strategy Director

Retail Strategies; Birmingham (AL); Sur place; USD 140 000 - 190 000; Plein temps

Résumé du poste

Retail Strategies, a premier national advisory firm, seeks a Marketing Director in Birmingham, AL to architect growth engines and revenue-aligned marketing. This strategic leadership role requires building repeatable systems, owning budgets, and delivering measurable ROI across conferences, events, and programs.

The candidate will drive forecasting, leadership reporting, and cross-company alignment while shaping our business plan and marketing roadmap for scalable growth.

Qualifications

• 7+ years in marketing with a track record of building lead-generation systems and infrastructure.
• Direct experience owning a marketing or event budget, including vendor negotiation and ROI tracking.
• Comfort operating at the business-planning level: forecasting, reporting to leadership, and tying marketing activity to revenue.
• Working knowledge of digital advertising platforms (LinkedIn, Google, Meta) and marketing automation/CRM tools; fluency with current AI-assisted marketing tools.
• A systems-thinking mindset: diagnose why a channel plateaus and rebuild rather than more of the same.
• Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent experience a plus.
• Experience in B2B, professional services, real estate, or municipal/economic development markets is a plus but not required.

Responsabilités

• Build and own a repeatable lead-generation engine that produces a forecastable pipeline across our business lines.
• Define target audience segments and run automated campaigns on LinkedIn, Google, Meta, and others as warranted.
• Create feedback loops connecting audience behavior and campaign data to revenue outcomes; measure ROI and pipeline impact.
• Use data, CRM reporting, and AI/automation tools to test, adapt, and improve conversions.
• Treat marketing systems as business assets: documented, repeatable processes that withstand personnel changes.
• Manage annual conference, trade show, and sponsorship budgets and track ROI.
• Partner with executive leadership on the annual business plan and align marketing strategy with growth targets.

Connaissances

Lead generation systems

Budget ownership

ROI tracking

Forecasting

Marketing automation

Digital advertising

AI tools

Systems thinking

Formation

Bachelor's degree in Marketing

MBA or equivalent experience

Outils

Marketing automation platforms

CRM tools

LinkedIn Ads

Google Ads

Meta Ads

Description du poste

Retail Strategies, a premier national advisory firm, seeks a Marketing Director in Birmingham, AL to architect growth engines and revenue-aligned marketing. This strategic leadership role requires building repeatable systems, owning budgets, and delivering measurable ROI across conferences, events, and programs.

The candidate will drive forecasting, leadership reporting, and cross-company alignment while shaping our business plan and marketing roadmap for scalable growth.