Automotive Marketing Director — Travel & Campaigns Lead

Nexgen Auto Management; Gadsden (AL); On-site; USD 60,000 - 100,000; Full time

Benefits offered by this job

Travel allowance

Company vehicle use

Health, dental and vision insurance

Job summary

NexGen Auto Management is seeking an Automotive Marketing Director to lead innovative campaigns across multiple locations, driving brand awareness and sales. You will manage budgets, coordinate with sales and store managers, and travel between Gadsden, AL and Mississippi to align strategies with regional needs.

The role requires proven automotive marketing experience, strong creativity, and excellent communication skills.

Qualifications

• Proven experience in marketing, preferably within the automotive industry.
• Strong creativity and ability to develop innovative marketing plans.
• Excellent communication and interpersonal skills.

Responsibilities

• Develop and execute creative marketing campaigns tailored to automotive customers across multiple store locations.
• Manage and optimize advertising budgets to maximize ROI.
• Travel regularly between stores from Gadsden, AL to Mississippi to ensure marketing strategies align with regional market dynamics.
• Collaborate with sales teams and store managers to identify unique opportunities and customer preferences.
• Analyze marketing data and performance metrics to refine strategies and report on campaign effectiveness.
• Stay up-to-date with automotive industry trends and competitor activities to maintain a competitive edge.

Skills

Marketing strategy

Creativity

Communication

Travel flexibility

Tools

Marketing analytics tools

Job description

NexGen Auto Management is seeking an Automotive Marketing Director to lead innovative campaigns across multiple locations, driving brand awareness and sales. You will manage budgets, coordinate with sales and store managers, and travel between Gadsden, AL and Mississippi to align strategies with regional needs.

The role requires proven automotive marketing experience, strong creativity, and excellent communication skills.