Direct Mail Marketing Campaigns Specialist

Bank of America; Boston (MA); On-site; USD 55,000 - 75,000; Full time

Job summary

Bank of America is seeking a detail-oriented marketing professional to support the Channel Management & Delivery team in enterprise direct mail campaigns. You will help execute multiple monthly campaigns, coordinate with business partners and vendors, and leverage data to drive improvements in creative development.

The ideal candidate has 2–5+ years in direct marketing, basic HTML understanding, strong organization, and the ability to meet tight deadlines in a fast-paced environment.

Qualifications

• 2-5+ years of experience managing and executing direct marketing campaigns.
• Knowledge of direct mail tactics and creative development for direct mail marketing.
• Understanding of HTML with ability to read/write logic statements.
• Strong organization skills and consistent attention to detail.
• Demonstrated ability to identify, analyze and solve problems.
• Understanding rules and regulations that govern mail marketing.
• Experience working with creative vendor partners
• Self-motivated, ability to adapt to changing requirements, and capability to manage multiple tasks in a fast-paced, matrix organization.
• Excellent oral and written communication skills.

Responsibilities

• Support strategy, development, and delivery of enterprise direct mail marketing campaigns.
• Assist with multiple monthly campaigns and coordinate with business partners to drive creative execution elements.
• Leverage data to support and deliver ongoing improvements in campaigns.

Skills

Direct marketing

HTML knowledge

Attention to detail

Project management

Vendor management

Communication skills

Education

High School Diploma / GED

Job description

Bank of America is seeking a detail-oriented marketing professional to support the Channel Management & Delivery team in enterprise direct mail campaigns. You will help execute multiple monthly campaigns, coordinate with business partners and vendors, and leverage data to drive improvements in creative development.

The ideal candidate has 2–5+ years in direct marketing, basic HTML understanding, strong organization, and the ability to meet tight deadlines in a fast-paced environment.