Direct Mail Campaigns Specialist - Data-Driven

National Black MBA Association; Newark, Northern (NJ, KY); Hybrid; USD 60,000 - 75,000; Full time

Job summary

Bank of America is seeking a detail-oriented professional to support the strategy, development, and delivery of enterprise direct mail marketing from its Channel Management & Delivery team in Newark, NJ. You will assist with multiple monthly campaigns, collaborate with business partners to execute creative elements, and leverage data to drive improvements in targeting and performance.

The role requires experience in direct marketing, knowledge of HTML, strong organization skills, and the ability

Qualifications

• 2-5+ years of experience managing and executing direct marketing campaigns.
• Knowledge of direct mail tactics and creative development for direct mail marketing.
• Understanding of HTML with ability to read/write logic statements.
• Strong organization skills and consistent attention to detail.
• Demonstrated ability to identify, analyze and solve problems.
• Understanding rules and regulations that govern mail marketing.
• Experience working with creative vendor partners.
• Self-motivated, ability to adapt to changing requirements, and capability to manage multiple tasks in a fast-paced, matrix organization.
• Excellent oral and written communication skills.
• Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent

Responsibilities

• Support multiple monthly campaigns.
• Collaborate with business partners to drive all creative execution elements.
• Leverage data to support & deliver ongoing improvements.
• Interact with marketing and agency partners to drive creative development.

Skills

Direct mail campaigns

HTML knowledge

Organization

Problem solving

Vendor management

Communication

Education

High School Diploma / GED

Job description

Bank of America is seeking a detail-oriented professional to support the strategy, development, and delivery of enterprise direct mail marketing from its Channel Management & Delivery team in Newark, NJ. You will assist with multiple monthly campaigns, collaborate with business partners to execute creative elements, and leverage data to drive improvements in targeting and performance.

The role requires experience in direct marketing, knowledge of HTML, strong organization skills, and the ability