Direct Mail Campaign Specialist — Data & Creative Ops

Bank of America; New York (NY); On-site; USD 65,000 - 90,000; Full time

Job summary

Bank of America is seeking a dynamic marketing professional to join the Channel Management & Delivery team in the United States. You will support enterprise direct mail campaigns, coordinate with partners, and help drive data-informed improvements in campaign execution.

The role requires organization, attention to detail, and the ability to work in a fast-paced environment while meeting tight deadlines and collaborating with marketing and agency partners to bring campaigns to market.

Qualifications

• 2–5+ years of experience managing and executing direct marketing campaigns.
• Knowledge of direct mail tactics and creative development for direct mail marketing.
• Understanding of HTML with ability to read/write logic statements.

Responsibilities

• This role will support multiple monthly campaigns, working with business partners to drive all creative execution elements.
• The role will leverage data to support and deliver ongoing improvements.
• Interact with marketing and agency partners to drive creative development.

Skills

Direct marketing

Communication skills

Organization

Education

High School diploma / GED

Tools

HTML

Job description

Bank of America is seeking a dynamic marketing professional to join the Channel Management & Delivery team in the United States. You will support enterprise direct mail campaigns, coordinate with partners, and help drive data-informed improvements in campaign execution.

The role requires organization, attention to detail, and the ability to work in a fast-paced environment while meeting tight deadlines and collaborating with marketing and agency partners to bring campaigns to market.