Direct Capital Strategist

Orange Funding; South Jordan (UT); On-site; USD 60,000 - 110,000; Full time

Job summary

A growing capital markets firm in South Jordan, Utah seeks an experienced B2B sales professional for the role of Direct Capital Strategist. This inside sales position focuses on originating and qualifying opportunities through outbound calls and direct outreach with senior business leaders. The ideal candidate will bring expertise in B2B financial services and a proven track record of driving personal sales activity. A transparent compensation structure with a base salary and uncapped performance bonuses is offered.

Qualifications

• Experience in B2B financial services or similar sectors.
• Proven ability to drive own activity and generate leads.
• Experience in structured finance and capital markets is a plus.

Responsibilities

• Originate and qualify opportunities with business owners.
• Conduct outbound calls and direct outreach.
• Build pipelines and advance conversations.

Skills

Outbound calling

Business development

Senior decision-maker engagement

Pipeline management

Job description

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Founder & Head of Capital Markets: Orange Funding$800MM+ funded across structured finance.Certainty. Speed. Precision. Capital for real operators…

Orange Funding is expanding our Direct Capital team at our South Jordan headquarters. We’re looking for experienced B2 sales professionals who are comfortable in an outbound environment and want to work in a disciplined, performance-driven capital markets firm.

The role

Direct Capital Strategists are responsible for originating and qualifying opportunities with business owners, CFOs, and operators nationwide. This is an on-premise, inside sales role with a primary focus on outbound calling and direct outreach to operating businesses.

You’ll be responsible for building pipeline, advancing conversations, and creating qualified files, while working closely with our capital markets team through the funding process.

What we value

• Consistent outbound effort and follow-through
• Comfort initiating conversations with senior decision-makers
• Ability to operate inside structured, sometimes complex deals
• Accountability to activity, pipeline, and results

This is not a passive role. Performance is measured clearly, and expectations are straightforward.

Ideal backgrounds

• Experience in equipment finance, private credit, factoring, commercial real estate, or other B2B financial services. If you’ve sold into real businesses and are comfortable driving your own activity, this role will make sense quickly.

Compensation

• Transparent compensation paid on realized net margin
• Base salary plus uncapped performance upside
• Rolling one-year performance periods with repeatable milestones

We’ve intentionally removed common friction points: unclear comp plans, hard-to-follow payout structures, and environments that don’t support serious professionals.

Why Orange Funding

We’re not a “family” company. We’re a team of professionals who prepare, compete, respect output and hold each other to a high standard. The environment is built for people who want to produce and be rewarded for it.

If you have real B2B in lending sales experience and are looking for a platform that values clarity, effort, and results, we’d like to hear from you.