Digital Sponsorship Account Manager — B2B Events

Informa; Orlando (FL); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

401k match

Health, vision & dental insurance

PTO and holidays

Job summary

Informa is seeking a Sales & Account Manager based in our Orlando, FL office to drive digital sponsorship sales for events and digital channels. You will manage the full sales cycle, build client relationships, and collaborate with marketing teams to craft ROI-driven proposals.

Travel up to 30% to meet clients and attend industry events. The role requires 3+ years in media/sponsorship sales, strong negotiation skills, and proficiency with Salesforce and MS Office.

Qualifications

• 3+ years in sales/business development in media, sponsorship or B2B events.
• Proven experience selling digital advertising, sponsorships or integrated marketing.
• Bachelor's degree in Business or similar field.
• Strong negotiation, objections handling and closing via consultative approach.
• Track record of closing high-level deals in a fast-paced environment.
• Knowledge of digital marketing metrics and ROI measurement.
• Ability to present data-driven sponsorship proposals.

Responsibilities

• Achieve and exceed revenue targets for assigned products and events.
• Develop strategic plans to reach revenue goals and new markets.
• Identify, prospect, and secure digital sponsorship opportunities.
• Present customized sponsorship packages with ROI clarity.
• Manage full sales cycle from outreach to contract and post-event reporting.
• Travel up to 30% to meet clients and attend trade shows.
• Maintain strong client relationships and provide ongoing support.
• Collaborate with marketing/digital teams on sponsorship proposals.
• Maintain accurate Salesforce pipeline and activity data.

Skills

Sales & BD experience

Digital advertising

Sponsorship sales

Negotiation

Market research

CRM (Salesforce)

MS Office

Analytics literacy

Travel readiness

Client relationship mgmt

Education

Bachelor's degree in Business or related field

Tools

Salesforce

Microsoft Office

Job description

Informa is seeking a Sales & Account Manager based in our Orlando, FL office to drive digital sponsorship sales for events and digital channels. You will manage the full sales cycle, build client relationships, and collaborate with marketing teams to craft ROI-driven proposals.

Travel up to 30% to meet clients and attend industry events. The role requires 3+ years in media/sponsorship sales, strong negotiation skills, and proficiency with Salesforce and MS Office.