Digital Sales Strategist: Cross‑Platform Campaigns (OTT)

TEGNA Inc.; Washington (District of Columbia); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Medical plans

Dental and vision coverage

Fertility, surrogacy & adoption care

Disability & life insurance

401(k) with company match

Teladoc

Spring Health therapy

PTO and holidays

Job summary

TEGNA Inc. in Washington, DC is seeking a Digital Sales Strategist to support account executives, managers, and leaders by building digital solutions and managing pre-sales orders.

You will optimize campaigns across broadcast, digital, and OTT, leveraging ad-serving platforms, CRM, and data insights to drive campaign success while maintaining strong client relationships. A valid driver’s license is required to travel to news gathering locations, with a focus on creating revenue opportunities and

Qualifications

• 1-3 years of digital marketing sales support.
• Expert knowledge of all facets of digital sales and marketing with good grasp of OTT and targeted display.
• Google AdWords and IAB certifications highly desirable.
• Proficient in Microsoft Office programs and knowledge of Salesforce or other CRM software.
• Strong presenter and communicator with internal and external customers and partners.
• Demonstrated organizational skills, and ability to multi-task.
• Demonstrate effective problem solving and decision-making skills.

Responsibilities

• Consistently prospect for new revenue opportunities using client and category insights.
• Upsell current clients by engaging them in the full product line of WUSA-TV Washington offerings.
• Create custom solutions-driven campaigns that meet client needs across multiple media platforms including broadcast, digital, and Streaming (OTT).
• Seek opportunities to expand relationships with key clients by taking an active role in understanding their business needs and competitive landscape.
• Establish strong relationships with internal team members by providing the Account Management team with clear and concise direction for the successful execution of campaigns.
• Partner with your Account Manager to provide exceptional customer service and contract fulfillment.
• Strategically utilize Matrix and station CRM to manage day-to-day activity, pipeline, and forecasts.
• Positively and professionally represent the media group to the community at events and surrounding businesses.

Tools

Digital sales

OTT advertising

Display advertising

Google AdWords

IAB certifications

CRM software

Salesforce

MS Office

Communication

Organization

Job description

TEGNA Inc. in Washington, DC is seeking a Digital Sales Strategist to support account executives, managers, and leaders by building digital solutions and managing pre-sales orders.

You will optimize campaigns across broadcast, digital, and OTT, leveraging ad-serving platforms, CRM, and data insights to drive campaign success while maintaining strong client relationships. A valid driver’s license is required to travel to news gathering locations, with a focus on creating revenue opportunities and