Cross-Platform Media Strategist

TEGNA, Inc.; United States; On-site; USD 60,000 - 120,000; Full time

Benefits offered by this job

Medical plan options

401(k) with company match

Teladoc & Spring Health programs

PTO & holidays

Job summary

TEGNA is seeking a Media Strategist to partner with local and regional sales teams to design, optimize, and support integrated advertising solutions across linear TV, digital, OTT/CTV, and emerging platforms.

This role blends data-driven strategy, client insight, and media expertise to drive revenue growth and elevate the quality of sales proposals and executions. Collaboration with account teams and analytics is essential to success.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or related field.
• 3-6+ years of experience in media planning, media strategy, digital advertising, or broadcast sales support.
• Strong understanding of linear TV, digital display/video, OTT/CTV, and cross-platform measurement.
• Proven ability to translate data into actionable, client‑ready insights.
• Excellent presentation, storytelling, and collaboration skills.

Responsibilities

• Strategic Planning & Client Solutions: Develop customized, insight-led media strategies aligned to advertiser goals, target audiences, and KPIs; Translate client objectives into full-funnel, multi-platform campaign recommendations; Support proposal development with narratives, audience insights, and performance rationale; Ensure strategies align with best practices, inventory, and pricing models.

Skills

Media Strategy & Planning

Audience Targeting & Data Analysis

Integrated Campaign Design

Sales Enablement & Client Communi

Cross-Platform Measurement & Optimiza

Education

Bachelor's degree in Marketing, Advertising, Communications, or related field

Job description

TEGNA is seeking a Media Strategist to partner with local and regional sales teams to design, optimize, and support integrated advertising solutions across linear TV, digital, OTT/CTV, and emerging platforms.

This role blends data-driven strategy, client insight, and media expertise to drive revenue growth and elevate the quality of sales proposals and executions. Collaboration with account teams and analytics is essential to success.