DIGITAL SALES OPERATIONS MANAGER - WAND

Gray Media, Inc.; Decatur (IL); On-site; USD 60,000 - 70,000; Full time

Benefits offered by this job

Medical, Rx, Dental, Vision

Health Savings Account

Flexible Spending Account

Life and disability benefits

Parental leave

401(k) with match

Employee Assistance Program

Paid Time Off & Relocation PTO

Voluntary benefits

Performance bonus

Relocation assistance

Focus on Caring

Job summary

Gray Media, Inc. is a growing multimedia company seeking a Digital Sales Strategy professional to develop and execute digital revenue plans with station leadership across markets. You will identify opportunities, consult with clients, and coordinate campaigns from order entry to delivery, driving adoption and renewal.

Join a growth-focused team, with strong benefits and a Monday–Friday schedule, dedicated to delivering measurable digital results for clients and the company.

Qualifications

• Bachelor’s degree in marketing, advertising, business, communications, or a related field.
• Relevant experience in digital advertising, media sales, campaign management, marketing operations, account management, or a related field.
• Strong understanding of digital advertising concepts, campaign execution, audience targeting, performance metrics, and optimization.

Responsibilities

• Develop and execute digital revenue strategies with sales leadership and station management.
• Identify opportunities to grow digital revenue among existing and prospective clients.
• Consult with clients and sales staff to understand objectives, audiences, budgets, and outcomes.
• Recommend integrated digital marketing solutions across display, video, social, search, programmatic, streaming, and more.
• Support development of proposals, media plans, and performance recommendations.
• Participate in client meetings, sales calls, and renewal conversations.

Skills

Digital advertising

Campaign management

Client consultation

Sales strategy

Relationship building

Education

Bachelor’s degree in marketing/advertising/business/communications

Tools

Engage

CRM systems

Microsoft Office

Google Workspace

Order-entry systems

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group, with 46 markets, and Gray Digital Media, a full-service digital agency that offers national and local clients digital marketing strategies and the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:

• Comprehensive Medical(Rx), Dental and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

$60,000 - $70,000/yr. + annual bonus

Job Type:

Full-Time

Shift and Schedule:

Mon. - Fri. (or at the Manager's Discretion)

_______________________

Job Summary/Description:

Digital Sales Strategy and Revenue Growth:

• Partner with the General Sales Manager, Digital Sales leadership, media executives, and station management to develop and execute digital revenue strategies.
• Help identify opportunities to grow digital revenue among existing and prospective clients.
• Consult with clients and sales staff to understand business objectives, target audiences, budgets, and desired outcomes.
• Recommend integrated digital marketing solutions, including display, video, social media, search, programmatic, streaming, email, audience targeting, retargeting, and other available products.
• Support the development of customized proposals, presentations, media plans, campaign strategies, and performance recommendations.
• Participate in client meetings, sales calls, new-business presentations, and account reviews as needed.
• Help sales teams position digital products as strategic business solutions rather than standalone media offerings.
• Work collaboratively with account executives to increase digital adoption, retention, upselling, and renewal opportunities.
• Monitor market trends, competitive activity, emerging digital products, and changes in consumer behavior to inform sales strategy.
• Provide coaching, guidance, and subject-matter expertise to media executives and other team members.

Campaign Operations and Execution:

• Manage the accurate and timely execution of digital campaigns from order entry through completion.
• Upload, review, and maintain campaign forms, insertion orders, creative assets, targeting information, tags, tracking details, and related documentation in Engage and other designated systems.
• Confirm that campaign specifications, budgets, dates, creative materials, targeting, and billing information are complete and accurate before launch.
• Coordinate campaign setup and implementation with internal teams, Gray Media partners, vendors, agencies, and third-party platforms.
• Monitor campaign pacing, delivery, performance, and quality throughout the campaign lifecycle.
• Identify potential issues early and coordinate timely resolutions.
• Ensure that changes, make-goods, extensions, creative swaps, and campaign adjustments are properly documented and communicated.
• Maintain accurate digital order records, workflow documentation, reporting schedules, and campaign status updates.
• Help establish and maintain consistent digital sales processes and standards across the station.

Reporting, Optimization, and Client Service:

• Review campaign performance and prepare clear, actionable reports for clients and sales teams.
• Translate campaign data into insights, recommendations, and next steps.
• Make optimization recommendations designed to improve performance and deliver against client objectives.
• Support campaign wrap-ups, quarterly business reviews, renewal conversations, and post-campaign analysis.
• Ensure client expectations are clearly established and consistently met.
• Provide responsive, professional service to internal and external stakeholders.
• Escalate concerns appropriately while maintaining ownership through resolution.
• Help develop repeatable reporting templates, sales tools, educational materials, and best practices.

Leadership and Team Development:

• Serve as a digital resource and operational leader for the sales organization.
• Provide training and ongoing support to account executives and other station personnel on digital products, processes, platforms, reporting, and best practices.
• Lead or support digital sales meetings, training sessions, campaign reviews, and process-improvement initiatives.
• Help foster accountability, collaboration, organization, and a client-first culture.
• Mentor team members and share knowledge to strengthen the station’s overall digital capabilities.
• Demonstrate the judgment, communication skills, and ownership expected of an emerging manager.
• Support the General Sales Manager and Digital Sales leadership with special projects and other responsibilities as assigned.

Qualifications/Requirements:

Required Qualifications:

• Bachelor’s degree in marketing, advertising, business, communications, or a related field; equivalent professional experience may be considered.
• Relevant experience in digital advertising, media sales, campaign management, marketing operations, account management, or a related field.
• Strong understanding of digital advertising concepts, campaign execution, audience targeting, performance metrics, and optimization.
• Demonstrated ability to work with sales teams and translate client goals into effective digital strategies.
• Excellent organization and attention to detail, with the ability to manage multiple campaigns, deadlines, and priorities simultaneously.
• Strong written, verbal, presentation, and interpersonal communication skills.
• Ability to analyze campaign performance and communicate recommendations clearly to both technical and non-technical audiences.
• Proficiency with Microsoft Office, Google Workspace, CRM systems, order-entry systems, reporting platforms, and digital advertising tools.
• Ability to learn and effectively use Engage and other Gray Media systems and platforms.
• Demonstrated judgment, initiative, accountability, and problem-solving ability.
• Ability to work collaboratively in a fast-paced, deadline-driven environment.

Preferred Qualifications:

• Experience with Gray Media systems, processes, products, or station operations.
• Current or previous experience as a Digital Coordinator, Digital Sales Manager, Account Executive, Digital Specialist, or similar role.
• Experience supporting or leading digital campaign strategy across multiple platforms.
• Experience creating client-facing proposals, presentations, performance reports, or business reviews.
• Experience training, mentoring, or informally leading colleagues.
• Experience working with local businesses, advertising agencies, or media clients.
• Familiarity with digital analytics, campaign-management platforms, CRM tools, ad servers, paid search, social advertising, programmatic advertising, streaming, and/or marketing automation.
• Demonstrated success in improving workflow efficiency, campaign performance, client retention, or digital revenue.

WAND-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local nondiscrimination laws in every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.