Digital Sales Manager

Jobtailor; Raleigh (NC); On-site; USD 120,000 - 160,000; Full time

Job summary

Jobtailor seeks a senior digital media sales leader in Raleigh, NC to drive revenue across on-site and off-site channels. You will partner with executives to exceed goals, identify opportunities, and lead go-to-market strategies in a fast-paced environment.

You will own proposals, coach reps, and translate digital solutions for clients while fostering a high-performance culture and expanding key relationships across the organization.

Qualifications

• 5–10+ years of digital media sales experience (publisher, agency, or ad tech).
• 3 years directly leading a sales team.
• Proven track record of driving digital revenue growth.
• Skilled coach and mentor.
• Deep knowledge of digital advertising: display, video, programmatic, CTV/OTT, email, and targeting strategies.
• Strong presence in client-facing situations; confident communicator and closer.
• Experience working cross-functionally with sales, marketing, and ad operations.
• Familiarity with CRM and ad tech platforms (e.g., Google Ad Manager, DSPs, Salesforce, etc.).

Responsibilities

• Lead digital revenue strategy across on-site and off-site channels.
• Partner with leadership to consistently exceed revenue goals.
• Identify new revenue opportunities, packaging strategies, and go-to-market opportunities.
• Drive adoption of digital solutions.
• Join key client meetings as a digital expert.
• Develop proposals, RFP responses, and integrated campaign strategies.
• Coach account executives.
• Translate digital solutions clearly.
• Foster a high-performance, accountable, and competitive sales culture.
• Drive new business development and expand key client relationships.
• Help oversee forecasting, budgeting, and pipeline management.
• Serve as internal expert on digital products including display, video, CTV/OTT, email, SEO, SEM, search, social media management, and Google Ad Manager.
• Understand campaign metrics and recommend campaign strategies.
• Grow knowledge of audio platforms and stay current on industry trends.
• Work with ad operations for campaign success.
• Streamline systems and processes.
• Position digital in integrated campaigns.
• Conduct individual and team sales training.
• Improve client growth and retention.
• Perform other duties as assigned.

Skills

Digital media sales

Sales leadership

Client facing communication

CRM expertise

Ad tech platforms

Cross-functional collaboration

Coaching and mentoring

Tools

Google Ad Manager

Salesforce

DSPs

Ad Operations Tools

Email Marketing Platforms

Job description

Job Responsibilities

• Lead digital revenue strategy across on-site and off-site channels
• Partner with leadership to consistently exceed revenue goals
• Identify new revenue opportunities, packaging strategies, and go-to-market opportunities
• Drive adoption of digital solutions
• Join key client meetings as a digital expert
• Develop proposals, RFP responses, and integrated campaign strategies
• Coach account executives
• Translate digital solutions clearly
• Foster a high-performance, accountable, and competitive sales culture
• Drive new business development and expand key client relationships
• Help oversee forecasting, budgeting, and pipeline management
• Serve as internal expert on digital products including display, video, CTV/OTT, email, SEO, SEM, search, social media management, and Google Ad Manager
• Understand campaign metrics and recommend campaign strategies
• Grow knowledge of audio platforms and stay current on industry trends
• Work with ad operations for campaign success
• Streamline systems and processes
• Position digital in integrated campaigns
• Conduct individual and team sales training
• Improve client growth and retention
• Perform other duties as assigned

Requirements

• 5–10+ years of digital media sales experience (publisher, agency, or ad tech)
• 3 years directly leading a sales team
• Proven track record of driving digital revenue growth
• Skilled coach and mentor
• Deep knowledge of digital advertising: display, video, programmatic, CTV/OTT, email, and targeting strategies
• Strong presence in client-facing situations; confident communicator and closer
• Experience working cross-functionally with sales, marketing, and ad operations
• Familiarity with CRM and ad tech platforms (e.g., Google Ad Manager, DSPs, Salesforce, etc.)
• Experience in local media or integrated (radio + digital) environments is a plus
• Comfortable managing multiple priorities in a fast-paced, deadline-driven environment
• Pre-employment drug screening is required
• Must participate in E-Verify requirements

Core Competencies

Demonstrates expertise in digital revenue strategy, driving growth through effective sales leadership and client relationship management. Proficient in digital advertising solutions, campaign strategy development, and cross-functional collaboration.

Highest-signal resume keywords

• Digital Media Sales Experience
• Sales Team Leadership
• Digital Advertising Knowledge
• Client-Facing Communication
• CRM and Ad Tech Familiarity

Hard Skills

• Digital Revenue Growth
• Campaign Strategy Development
• Proposal Development
• Forecasting and Budgeting
• Sales Training
• Digital Solutions Adoption
• Campaign Metrics Analysis
• New Business Development
• Packaging Strategies
• Go-To-Market Strategies

Soft Skills

• Coaching and Mentoring
• Confident Communication
• High-Performance Culture Fostering
• Accountability
• Competitive Mindset

Industry Keywords

• Digital Advertising
• CTV/OTT
• Programmatic Advertising
• Local Media
• Integrated Campaigns

Tools & Technologies

• Google Ad Manager
• Salesforce
• DSPs
• Ad Operations Tools
• Email Marketing Platforms