Account Executive

Nexstar Media Group, Inc.; Columbus (OH); On-site; USD 55,000 - 75,000; Full time

Job summary

Nexstar Media Group, Inc. in Columbus is seeking an Account Executive to generate digital revenue through strategic selling of our digital marketing services across mobile, tablet and web.

You will develop go-to-market sales strategies to exceed revenue targets for Digital Marketing Services, establish relationships with advertisers and agencies, and present a compelling value proposition. The role requires 3 years of digital media sales experience, knowledge of paid search, programmatic, social

Qualifications

• 3 years of digital media sales experience.
• Knowledge of paid search, programmatic, social media management.
• Excellent communication and client presentation skills.
• Ability to interact with high-level decision makers.
• Strong follow-up and organization.
• Valid driver’s license.

Responsibilities

• Drive revenue from digital marketing services across channels.
• Develop and execute go-to-market sales strategies.
• Grow relationships with advertisers and agencies.
• Position and pre-sell opportunities with clear value.
• Meet and exceed revenue targets.
• Communicate with clients on all business activity.
• Know market and competitive landscape.
• Use consultative approach to understand client needs.
• Sell a broad array of digital products.

Skills

Digital sales

Communication

Relationship building

Consultative selling

Self-motivated

Territory management

Tools

CRM (Salesforce)

Job description

The Account Executive is responsible for generating digital revenue through the strategic selling of our digital marketing services offerings.

• Serve as the sales marketing lead driving revenue from digital marketing services for clients across all channels -- mobile, tablet and web


• Develop and execute go-to-market sales strategies that result in exceeding revenue targets in Digital Marketing Services


• Responsible for delivering and marketing a powerful suite of local digital marketing products and services that help local SMB’s grow successfully


• Develop local sales strategies in major industry verticals (auto, medical, etc.)with clear goals and measurable objectives that can be tied to revenue growth.


• Establish, maintain and grow relationships with advertisers and agencies


• Position and pre-sell all opportunities to highlight the benefit and value proposition in the marketplace


• Consistently communicate with clients on all business activity


• Complete knowledge of the market and competitive landscape


• Utilize a consultative sales approach to develop strategic understanding of client’s business and marketing needs


• Meet and exceed performance management targets for account activity and revenue generation


• Establish key relationships within the local business community in order to effectively build and maintain ad revenue vs. budget Requirements & Skills:


• 3 years of digital media sales and marketing experience preferred-


• Significant knowledge of the digital advertising landscape including Paid Search, Programmatic Ad buying, Social Media Management, Mobile Strategy etc.


• Motivated, enthusiastic, self-starter who can work effectively both independently and in a team environment


• Effective communication and client presentation skills


• Ability to interact with high-level decision makers


• Ability to sell through a consultative sales experience


• Ability to sell a vast array of products


• Excellent follow-up, strong organizational skills and attention to detail


• Proven ability to meet and exceed sales goals and secure revenue goals


• Interest and passion for digital trends and how they relate to the media/ broadcast industry


• Strategic thinker with strong ability to translate complex ideas into succinct, and compelling sales narratives


• Resourceful, self-motivated and a skillful multI-tasker\\


• Strategic foresight


• Valid driver’s license with an acceptable driving record