Account Executive

Nexstar Media Group, Inc.; North Carolina; On-site; USD 65,000 - 95,000; Full time

Job summary

Nexstar Media Group, Inc. in the United States is seeking an Account Executive to drive revenue from digital marketing services across mobile, tablet, and web channels.

You will lead go-to-market strategies and work with advertisers and agencies to deliver measurable growth. This role requires 3 years of digital media sales experience, strong presentation skills, and the ability to build strategic relationships with high-level decision makers.

Qualifications

• 3 years of digital media sales and marketing experience preferred.
• Significant knowledge of the digital advertising landscape including Paid Search, Programmatic buying, Social Media, Mobile.
• Motivated, enthusiastic self-starter who can work independently and in a team.
• Effective communication and client presentation skills.
• Ability to interact with high-level decision makers and sell a broad range of products.

Responsibilities

• Serve as the sales marketing lead driving revenue from digital marketing services for clients across all channels - mobile, tablet and web.
• Develop and execute go-to-market sales strategies that exceed revenue targets in Digital Marketing Services.
• Establish, maintain and grow relationships with advertisers and agencies.
• Position and pre-sell opportunities to highlight the value proposition in the marketplace.
• Consistently communicate with clients on all business activity.
• Meet and exceed performance targets for account activity and revenue generation.
• Develop local sales strategies in major industry verticals with measurable objectives.
• Complete knowledge of the market and competitive landscape.

Skills

Digital advertising sales

Consultative selling

Client relationship management

Communication skills

Strategic thinking

Lead generation

Job description

The Account Executiveis responsible for generating digital revenue through the strategic selling of our digital marketing services offerings.

• Serve as the sales marketing lead driving revenue from digital marketing services for clients across all channels - mobile, tablet and web

• Develop and execute go-to-market sales strategies that result in exceeding revenue targets in Digital Marketing Services

• Responsible for delivering and marketing a powerful suite of local digital marketing products and services that help local SMB's grow successfully

• Develop local sales strategies in major industry verticals (auto, medical, etc.)with clear goals and measurable objectives that can be tied to revenue growth.

• Establish, maintain and grow relationships with advertisers and agencies

• Position and pre-sell all opportunities to highlight the benefit and value proposition in the marketplace

• Consistently communicate with clients on all business activity

• Complete knowledge of the market and competitive landscape

• Utilize a consultative sales approach to develop strategic understanding of client's business and marketing needs

• Meet and exceed performance management targets for account activity and revenue generation

• Requirements & Skills:

• 3 years of digital media sales and marketing experience preferred-

• Significant knowledge of the digital advertising landscape including Paid Search, Programmatic Ad buying, Social Media Management, Mobile Strategy etc.

• Motivated, enthusiastic, self-starter who can work effectively both independently and in a team environment

• Effective communication and client presentation skills

• Ability to interact with high-level decision makers

• Ability to sell through a consultative sales experience

• Ability to sell a vast array of products

• Excellent follow-up, strong organizational skills and attention to detail

• Proven ability to meet and exceed sales goals and secure revenue goals

• Interest and passion for digital trends and how they relate to the media/ broadcast industry

• Strategic thinker with strong ability to translate complex ideas into succinct, and compelling sales narratives

• Resourceful, self-motivated and a skillful multI-tasker\

• Strategic foresight

• Valid driver's license with an acceptable driving record

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