Digital Marketing & Advertising Sales

Grey Street; Troy (MI); On-site; USD 70,000 - 120,000; Full time

Benefits offered by this job

Health Reimbursement Arrangement (HRA)

Retirement Plan with Company Match

Generous Paid Time Off (PTO)

Performance-Based Earnings Potential

Professional Growth & Advancement

Job summary

Grey Street is seeking a high-performing Digital Marketing and Advertising Strategist to drive new client acquisition and long-term revenue growth.

You will own the client relationship from initial pitch through ongoing campaign performance, collaborating with internal teams to deliver measurable ROI and growth for diverse clients.

Qualifications

• 3+ years in outside sales or account management in digital marketing or media.
• Proven track record of meeting/reaching revenue targets.
• Experience managing post-sale client relationships for retention/growth.
• Strong understanding of Google Ads, Meta Ads, SEO, analytics, email marketing.

Responsibilities

• Identify, prospect, and develop new business opportunities through networking, referrals, events, cold outreach, and partnerships.
• Build and manage a robust sales pipeline to meet or exceed revenue targets.
• Lead onboarding and ensure smooth transition from sales to campaign execution.
• Maintain regular client communication with meetings, reporting, and performance reviews.
• Monitor campaign performance and provide strategic insights to clients and internal teams.
• Identify upsell, cross-sell, and renewal opportunities within existing accounts.

Skills

Outside sales

Revenue targets

Client relationships

Digital marketing channels

Presentation & negotiation

CRM proficiency

Campaign analytics

Tools

CRM systems

Reporting tools

Job description

If you’re passionate about helping businesses grow, thrive, and dominate in today’s digital world—this is the opportunity you’ve been looking for.

We partner with businesses of all sizes—from local brands to scaling companies—to drive real, measurable growth through strategic digital marketing and advertising. As a Digital Marketing & Advertising Strategist, you won’t just sell services—you’ll deliver solutions that help clients generate leads, increase revenue, and build lasting brand presence.

If you’re motivated by results, energized by relationships, and driven to make a direct impact on business success, this role puts you at the center of it all.

Position Overview

We are seeking a high-performing Digital Marketing and Advertising Strategist to drive new client acquisition and long-term revenue growth for our digital marketing and advertising services. This role is responsible for identifying, pursuing, and closing new business opportunities while also managing client relationships post-sale to ensure retention, growth, and satisfaction.

The ideal candidate combines strong consultative sales skills with strategic marketing expertise and the ability to own the client relationship throughout its lifecycle—from initial pitch through ongoing campaign performance and expansion.

Key Responsibilities

Business Development & Sales

• Identify, prospect, and develop new business opportunities through networking, referrals, events, cold outreach, and strategic partnerships
• Build and manage a robust sales pipeline to consistently meet or exceed revenue targets
• Conduct discovery meetings to assess client marketing challenges, goals, and budgets
• Develop customized digital marketing proposals and strategic recommendations
• Present and sell digital advertising solutions including PPC, Streaming tv and audio, paid social, programmatic advertising, and analytics
• Negotiate contracts and close new business deals
• Maintain accurate CRM records and sales forecasts

Account & Relationship Management (Post-Sale)

• Serve as the primary point of contact and strategic advisor for assigned client accounts
• Lead client onboarding and ensure a smooth transition from sales to campaign execution
• Maintain regular communication with clients through meetings, reporting, and performance reviews
• Monitor campaign performance in collaboration with internal teams and provide strategic insights and recommendations
• Ensure client satisfaction, retention, and achievement of agreed-upon KPIs
• Proactively identify and resolve issues or risks to client success

Revenue Growth & Account Expansion

• Identify upsell, cross-sell, and renewal opportunities within existing accounts
• Develop long-term account growth strategies aligned with client business objectives
• Increase client lifetime value through expanded services and budget growth
• Maintain strong relationships that lead to referrals and additional business opportunities

Strategic Planning

• Translate client goals into comprehensive digital marketing strategies
• Collaborate with internal marketing, creative, and analytics teams to develop and optimize campaigns
• Provide insights into industry trends, competitive landscape, and emerging marketing technologies
• Align campaign strategy with measurable ROI and growth objectives

Qualifications

• 3+ years of outside sales, business development, or account management experience (digital marketing, advertising, or media preferred)
• Proven track record of meeting or exceeding revenue targets
• Experience managing client relationships post-sale, including retention and growth
• Strong understanding of digital marketing channels (Google Ads, Meta Ads, SEO, analytics, email marketing, etc.)
• Excellent presentation, communication, and negotiation skills
• Ability to manage both new business development and ongoing client relationships
• Proficiency with CRM systems and reporting tools

Key Competencies

• Hunter-closer mentality with the ability to farm and grow accounts
• Strategic thinker with strong analytical skills
• Relationship builder with high emotional intelligence
• Results-driven and accountable
• Organized with strong time and priority management

Performance Metrics

• New revenue generated
• Client retention rate
• Account growth (upsell/cross-sell revenue)
• Total book of business value
• Average client lifetime value
• Client satisfaction and performance outcomes

Compensation

• Base salary + commission structure (new business + account growth)
• Performance-based bonuses tied to retention and revenue expansion

Benefits

We believe top performers deserve strong support, flexibility, and long-term financial upside. Our benefits package is designed to reward performance while supporting your health, time, and future.

• Health Reimbursement Arrangement (HRA)
  Employer-funded healthcare support that gives you flexibility and control over your medical expenses, rather than a one-size-fits-all plan
• Retirement Plan with Company Match
  Build long-term wealth with a company-sponsored retirement plan and competitive employer matching contributions
• Generous Paid Time Off (PTO)
  Take the time you need to recharge with a flexible and competitive PTO policy that supports work-life balance
• Performance-Based Earnings Potential
  Uncapped commission structure with additional incentives tied to both new business and account growth
• Professional Growth & Advancement Opportunities
  Clear path for career progression with opportunities to expand into senior sales, leadership, or strategic roles

Why Join Us

• Own the Full Revenue Cycle
  Unlike traditional sales roles, you maintain control of your accounts—giving you the opportunity to earn beyond the initial sale
• High Earnings Potential
  Compensation structure rewards both hunters and relationship builders, allowing you to grow a sustainable and increasing book of business
• Autonomy with Support
  Operate independently in the field while backed by a skilled internal team executing campaigns and strategy
• Growth-Focused Environment
  Join a company actively investing in expansion, innovation, and long-term client success
• Make a Direct Impact
  Your work directly drives company revenue, client growth, and strategic direction