Digital Sales Executive - Bakersfield, CA

American General Media Corp.; Bakersfield, Northern (CA, KY); On-site; USD 60,000 - 90,000; Full time

Job summary

American General Media (AGM) in Bakersfield is seeking a motivated Digital Marketing Account Executive to grow a local book of business through innovative digital advertising solutions. You will own your territory, build client relationships, and serve as a trusted marketing consultant for businesses in the Bakersfield market.

The role focuses on prospecting, needs assessments, and customized strategies across CTV/OTT, SEM, SEO, social, display, and more.

Qualifications

• Minimum two years of experience in outside sales, media sales, digital advertising, marketing, or business development.
• Proven ability to prospect, develop new business, and close sales.
• Strong presentation and communication skills.
• Excellent relationship-building and consultative selling abilities.
• Self-motivated with strong organizational and time management skills.
• Valid driver's license and reliable transportation.

Responsibilities

• Prospect and develop new business opportunities throughout the Bakersfield market.
• Build and maintain a strong pipeline of prospective clients.
• Conduct needs assessments to understand clients' business goals and marketing challenges.
• Create customized digital marketing strategies that deliver measurable results.
• Present proposals and close new business.
• Develop and maintain long-term client relationships through exceptional customer service.
• Monitor campaign performance and provide clients with recommendations and performance reviews.
• Meet or exceed monthly and annual revenue goals.
• Represent AGM at community events, networking functions, and local business organizations.
• Collaborate with radio Account Executives on integrated marketing opportunities while maintaining responsibility for your own client portfolio.

Skills

Outside sales

Digital advertising

Relationship building

Lead generation

CRM

Presentations

Education

Bachelor’s degree in Marketing or related field

Tools

CRM platforms

Job description

Description

Drive Digital Growth. Build Relationships. Make an Impact.

American General Media (AGM) is looking for a motivated, results-oriented Digital Marketing Account Executive to help local businesses grow through innovative digital advertising solutions. This is not an internal marketing position. It is a dedicated sales role designed for someone who thrives on developing new business, building lasting client relationships, and helping businesses succeed through strategic digital marketing.

As a Digital Marketing media consultant, you will own your territory, build your own book of business, and serve as a trusted marketing consultant for businesses throughout the Bakersfield market. If you are passionate about digital advertising and enjoy the challenge of growing revenue while delivering measurable results for clients, we would love to hear from you.

What You'll Do

• Prospect and develop new business opportunities throughout the Bakersfield market.
• Build and maintain a strong pipeline of prospective clients.
• Conduct needs assessments to understand clients' business goals and marketing challenges.
• Create customized digital marketing strategies that deliver measurable results.
• Present proposals and close new business.
• Develop and maintain long-term client relationships through exceptional customer service.
• Monitor campaign performance and provide clients with recommendations and performance reviews.
• Meet or exceed monthly and annual revenue goals.
• Represent AGM at community events, networking functions, and local business organizations.
• Collaborate with radio Account Executives on integrated marketing opportunities while maintaining responsibility for your own client portfolio.

Digital Marketing Solutions You'll Sell

• Connected TV (CTV/OTT)
• Streaming Audio
• Display Advertising
• Programmatic Advertising
• Search Engine Marketing (SEM/PPC)
• Search Engine Optimization (SEO)
• Geofencing & Location-Based Marketing
• Social Media Advertising
• Website Design & Development
• Email Marketing
• Online Video Advertising
• Podcast Advertising
• Digital Sponsorships
• Emerging Digital Marketing Solutions

Requirements

What We're Looking For

Required Qualifications

• Minimum two years of experience in outside sales, media sales, digital advertising, marketing, or business development.
• Proven ability to prospect, develop new business, and close sales.
• Strong presentation and communication skills.
• Excellent relationship-building and consultative selling abilities.
• Self-motivated with strong organizational and time management skills.
• Valid drivers license and reliable transportation.

Preferred Qualifications

• Experience selling digital advertising, media, marketing services, or business solutions.
• Knowledge of Google Ads, Meta Advertising, SEO, SEM, CTV/OTT, and programmatic advertising.
• Experience using CRM platforms and sales management software.
• Bachelor’s degree in marketing, Business, Communications, or related field is preferred but not required.

What Success Looks Like

• Consistently achieving digital revenue goals.
• Growing and managing a profitable book of business.
• Developing long-term relationships with local businesses.
• Bringing new advertisers to AGM.
• Delivering measurable marketing results that drive client retention and growth.

Why American General Media?

American General Media is a locally focused multimedia company serving Bakersfield through trusted radio brands, digital advertising solutions, streaming platforms, events, and content creation. We combine the power of local relationships with today's most