Media Sales Executive - Bakersfield, CA

American General Media Corp.; Bakersfield, Northern (CA, KY); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Commission plan

Health insurance

Retirement plan

Career development

Job summary

American General Media Corp. is seeking a Media Sales Executive to lead planning, execution, and optimization of multi-channel media campaigns across digital, broadcast radio, events, and social media in Bakersfield.

The role centers on client relationships, internal AGM teams, and external partners to ensure cohesive media strategies aligned with business objectives and local market needs.

Qualifications

• Proven experience managing integrated, multi-channel media campaigns.
• Strong client-facing and presentation skills.
• Strategic and hands-on with paid/owned/earned media knowledge.
• Analytical mindset with data-driven decision making.

Responsibilities

• Serve as the primary day-to-day client contact, building trusted relationships and developing new business each month.
• Translate client goals into integrated media strategies and oversee execution across channels.
• Monitor performance, analyze results, and report ROI with recommendations.
• Mentor junior team members and uphold best practices and quality standards.

Skills

Client management

Integrated media planning

Digital media (programmatic)

Communication & presentation

Project management

Data interpretation

Education

Bachelor's degree in Marketing/Advertising

Tools

CRM software

Excel

Analytics platforms

Job description

Description

About the Role

We are seeking an Media Sales Executive to lead the planning, execution, and optimization of multi-channel media campaigns across digital, broadcast radio, community events, and social media advertising campaigns. This role sits at the center of client relationships, AGM internal programming teams, and external partners—ensuring media strategies are cohesive, effective, and aligned with business objectives of American General Media and AGM Community Partners.

The ideal candidate is both strategic and hands-on, with a strong understanding of how paid, owned, and earned media work together to deliver impactful, integrated campaigns with local businesses in Bakersfield.

Key Responsibilities

Client Management & Strategy

• Serve as the primary day-to-day client contact, building strong trusted relationships, and developing new business each month.
• Understand client business goals and translate them into integrated media strategies
• Lead client presentations, status meetings, and performance reviews
• Proactively identify opportunities for growth, innovation, and optimization
• Collect payments on all advertising campaigns and actively oversee accounts receivable reporting

Integrated Media Planning & Execution

• Collaborate with internal teams (strategy, planning, creative, data, and activation) to develop integrated media plans
• Oversee campaign execution across multiple channels, ensuring consistency and alignment
• Manage timelines, deliverables, and budgets across all media components
• Coordinate with external vendors, publishers, and partners as needed

Performance & Optimization

• Monitor campaign performance and ensure KPIs are met or exceeded
• Analyze results and translate data into actionable insights and recommendations
• Prepare clear, compelling reports that demonstrate performance and ROI
• Drive ongoing optimization throughout the campaign lifecycle

Collaboration & Leadership

• Act as the connective tissue between clients and internal AGM staff
• Mentor junior team members and contribute to a collaborative team culture
• Ensure best practices, processes, and quality standards are consistently followed

Requirements

Qualifications & Experience

• 3–6+ years of experience in media, advertising, or marketing (agency or in-house)
• Proven experience managing integrated, multi-channel media campaigns
• Strong understanding of digital media (programmatic, social, search, video) with exposure to offline channels a plus
• Excellent client-facing, communication, and presentation skills
• Highly organized with strong project management abilities
• Analytical mindset with comfort interpreting data and insights
• Ability to manage multiple accounts and priorities in a fast-paced environment

Working Conditions

• Full-time position with standard office hours, though occasional evenings or weekends may be required for client meetings or events.
• Travel is necessary for client visits or industry events.

Benefits

• Competitive commission structure with a guarantee for the first three months.
• Health, dental, and vision insurance.
• Retirement savings plan with company match.
• Opportunities for professional development and career growth.

Equal Opportunity Employer

American General Media is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.